Asda Tickled Pink is helping CoppaFeel! turn awareness into action, supporting the development of practical resources that help young people feel confident and empowered to check their chests.   Powered by Asda Tickled Pink, CoppaFeel!’s monthly text reminder service reaches 150,000+ subscribers with a simple nudge to check.  In 2025,  they delivered 1,734,267 individual SMS reminder messages!  And their Self-Checkout web app encourages people on their journey to regular checking,  guiding you through the process of how to check your chest – in 2025 it was used by over 63,000+ people. 

“I receive your text reminders each month for I don’t know how long now and after a reminder I checked my breasts and to my surprise found a lump, after getting it checked out it was breast cancer. Thanks to YOU it was caught early and saved my life”. Member of public on CoppaFeel!’s text reminder service .

We’ve supported CoppaFeel!’s work with underserved communities, including Muslim, Black and Jewish communities, to help tackle health inequalities and make chest-checking feel relevant, accessible and achievable. One example is CoppaFeel!’s partnership with Amaliah, which marked an important shift from raising awareness to changing behaviour. Trusted Muslim creators developed content that resonated with South Asian and Black Muslim audiences, helping to start conversations in a way that felt authentic and culturally relevant. In 2025, the campaign reached 1.71 million people and achieved more than 13 million video views. “Such an important topic! Having family members who have suffered from cancer I understand the importance of looking for signs, but we often overlook the checking of our boobs out of shame and taboo. Thank you for raising awareness”. Comments on CoppaFeel!’s social video with Amaliah 2023. The results show that the campaign is helping breast cancer conversations become more visible and more normal within these communities. Because of support like this, more people are hearing vital awareness messages in a way that feels inclusive, accessible and genuinely relevant to them. Tickled Pink also backed CoppaFeel!’s ‘Feelings’ campaign in 2025 which reached 4.63 million young people, representing 94% of 18–24-year-olds ensuring breast cancer feels relevant to younger audiences.

Asda Tickled Pink are proud supporters of Breast Cancer Now’s brilliant health information. When breast cancer turns your world upside-down, their website and printed health information are crucial for people affected by breast cancer. Breast Cancer Now’s health information is trusted, it’s clear and it’s free for anyone who needs it too. Last year we supported production and distribution of over 450,000 leaflets. But it doesn’t stop there – no way! Tickled Pink has been proud supporters of Breast Cancer Now’s Touch, Look, Check campaign, which last year reached over 29 million people with that vital chest checking reminder.

We’re determined to make breast screening as easy to access as possible. That’s why, in 2023, we worked with Breast Cancer Now and the NHS to bring screening vans to Asda car parks across the UK, helping make appointments more convenient and accessible for local communities. And with Asda’s support alongside 55,000 campaigners, Breast Cancer Now successfully called for an NHS England breast screening awareness campaign in 2025. It’s all a part of our mission to put breast cancer awareness at the top of everyone’s list.