Asda's donations help local group tackling food poverty and social isolation

Our Ellesmere Port and Queensferry stores are taking part in a new trial to give local foodbanks and community groups good quality food that would otherwise go to waste.The Port Grocery are just one…

Asda 'Santa' Jimmy puts smiles on faces at our Wrexham store

Jimmy Smith from our Wrexham store loves entertaining customers at his chekout at Christmas by dressing up as Santa – and he even grows a beard for the occasion!Jimmy, who's 75, said: "This is my…

Asda community champions spread festive cheer to local charities and good causes

December 14th is Local Charities Day – recognising the great work charities do in the local community. Our stores' community champions across the country support hundreds of charities and good causes…

Elderly customer moved by caring actions of Home Shopping driver Arthur

Colleagues at our Hyde store were touched to receive a letter from pensioner Jean thanking our home shopping driver Arthur Kennedy-Anielak for his help when she collapsed at home.Jean, who's 84, had…

More people can enjoy the food they love this Christmas with our expanded Free From range

We get lots of great feedback from customers about our Free From range – we're constantly looking at trends, checking online reviews and what people say on social media to ensure we keep improving…

'American Jim' at Asda Falkirk loves going out of his way to help customers

Our popular checkout colleague Jim Cutaia is known to everyone at Asda Falkirk as “American Jim” – and he's as well known for his friendly service and smile as he is for his accent.Jim, who's 75, was…

David the 'Singing Checkout Man' brightens everyone's day at Asda Pershore

Our brilliant colleague David Boulter loves putting smiles on customers' faces by singing to them when they're at his checkout at our Pershore store.Asda customer Aimee Sawyer got in touch on…

Befriending service for the elderly hosts Christmas party with Asda's support

Our Belfast Westwood store's community champion Noeleen McMahon regularly volunteers with Good Morning Colin – a charity which offers a telephone befriending service for elderly people – and after…

'Phenomenal' supplies from new food depot put smiles on youngsters' faces

A charity providing children who've struggled in mainstream education with the practical skills they need for adult life says the better quality food they're receiving from a new distribution centre…

Fight Hunger funding means foodbank can offer debt advice as well as food

Support from the Asda Fight Hunger Create Change programme means Abergele District Foodbank can do more than provide essential food supplies – it's paid for the foodbank to recruit a qualified debt…