We're cutting prices and adding loads more products to our popular Free From range

We've added 100 new items to our popular and fast-growing Free From range this summer – and customers have been quick to take to social media to say how much they love them.We're also making a…

Our Healthy Holiday Fund initiative helps children during the school holidays

This summer our community champions are supporting local charities and good causes across the country to help more children stay healthy and active during the holidays.The initiative is part of the…

Owen loves his 'favourite birthday present' – having a go on the tills at Asda

Happy 13th birthday to Owen Porter! He has cerebral palsy and has been in and out of hospital since he was a baby – but he loves joining his mum Tara on her weekly shopping trips to our Sutton in…

We're proud to support Pride events across the UK this summer

Our fantastic community champions have been helping out at Pride events around the UK this summer.They've been showing their support at lots of different Pride events in places including Bristol,…

Looking after our natural capital

Asda has a long history of tackling sustainability issues head on. We take sustainability seriously because not only is it the right thing to do, but it also makes business sense. It helps us think…

We're backing BBC Children in Need so more children can enjoy the power of play

A big thank you to all the generous customers and colleagues who’ve been supporting BBC Children in Need this month. Community champions at our stores across the country have hosted teddy bears’…

'He's so lovely' – Paul's friendly service puts smiles on lots of faces

We love it when customers get in touch to tell us about a brilliant colleague who brighten up their day – like Paul Humphreys, the self scan host at our Abbey Park store in Coventry.A photo of Paul…

Women's centre crèche opens thanks to £35,000 Asda Foundation grant

A centre that aims to transform the lives of women in Dungannon has completed a major refurbishment programme with the help of a £35,000 donation from the Asda Foundation.Our Cookstown store's…

Toby from Asda Havant plays for the UK at European futsal tournament

Everyone at our Havant store is rooting for our colleague Toby McCauley who's playing for the UK at the DiaEuros – the European futsal championship for people with type one diabetes.The UK team was…

Tracey's named one of the UK's most inspirational women in cycling

A big well done to our Small Heath store's community champion Tracey Collins who's been named in Cycling UK's 100 Women In Cycling list for tireless work helping a local bike club.Cycling UK’s 100…