Asda product manager Georgie Chamings writes about the inspiration behind our High In Protein ready meal range – and shares some of the things people are saying about it on social media.
We developed the High In Protein range for people trying to lead a healthier lifestyle, not just those trying to lose weight.
Some people are following a trend that’s more protein, less carbs. Gym go-ers want more protein in their diet as well. Whereas other retailers will have high-in protein meals as part of their everyday range we’ve opted for a “high in protein” range. We’ll include things like a full chicken breast or a full salmon fillet. High in Protein leads to other health trends like high-in veg. For example, the Lamb & Spinach Cassoulet is three of your five a day.
We’ve worked with people who are into fitness, so we know they look at grams of protein – which means more to them than percentage on pack. There’s a perception that ready meals aren’t healthy. These are fully balanced meals, good for you and tasty. And they’re lower in salt than the FSA guidelines.
My personal favourite is the Wild Salmon and Mixed Bean Rice (pictured adove) which is high in Omega 3 and one of your five a day. It’s got an oriental twist, it’s quite tangy in flavour with edamame beans and kale and nice crunchy rice – lots of different textures!
The Thai green curry is another big hit. We sent Durham fitness blogger Father Fitness some to try and he posted this photo on Instagram saying: “Loving the new @Asda High-in Protein ready meals. Only £3! Here’s the Thai Green Chicken Curry & Rice, which was easy to prepare, delicious and healthy.”
Personal trainer and fitness model Chris Hutchinson says our new range of High-In Protein meals are “fantastic” and have been keeping him “on track” for the past few weeks. Chris, 29, is training for a physique competition at the end of July.
And the range is great for people short on time who want a quick healthy meal. Samantha Graham said: “So felt lazy and bought this from @asda expecting it to just be a bog standard ready meal with loads labels making out it's healthy and tasty just to turn out bland, but I was so wrong! Was tasty and was healthy! Would recommend these to everyone!!!”
Here’s what other customers have been saying about the range:
More than happy that @asda are pretty much doing meal prep. No waiting, macros to the tee, open all the time! Fair to say I'm happy about this ! #mealprep #meal #asda #food #fit #lifestyle #supplement #life #leisure #fitfam #fitfamuk #gym #gains #weightlifting #body #bodybuilding #carbs #protein #diet #abs #hungry #macros #calories
Back from a long day at work and thought it was about time I tried this lemon chicken risotto. Good macros, fresh ingredients, affordable and easy. Nice lemony taste, good bite from the pearl barley. I definitely think it is a good option if you are short for time and need a quick healthy meal with decent macros. 54c 4f 22p £2 in the frozen section in asda. Lots of options. Have also tried the salmon linguine. Which is nice. #asda #iifymgirls #iifym #ifitfitsyourmacros #instafitness #instafit #health #flexibledieting #flexibleeating #flexibledieter #fitnesslifestyle #fittfamuk #fitfam #edrecovery #balancednotclean #nutrition #macros #StrengthFeed #projectyoudoyouboo #90daychallenge #connorswiftfitness #connorswiftcoaching #eatforbalance #eattogrow #midwifelife #dailygrind #girlswholift #girlsthatlift #reviews
We sent some food and fitness bloggers some of the meals to try. Here's what they said:
Who else is working long hours at the minute? 😭 Lob one of these new @Asda High-in Protein (33g) Ready Meals in the microwave and you’ll have all the thyme 🍃 in the world to enjoy as much summer as you can after work - and at only £3, I’m a big flan 🍰 🙆🏻♂️ of that ☀️ Click the link in my bio to find out more. This one is Moroccan Chicken & Butternut Squash Falafels🍴 #AsdaHighProtein #summer #spon #healthyeating #nofussfood 🌍
At the moment I'm writing a blog post about how to cut without counting macros. It's taking some time because I want to make sure I do it right 🙈 But one thing I'd really recommend is to start finding easy meals that you know are filled with nutrients and tasty - you don't want to be feeling deprived whilst dieting because that'll lead to overeating on all the wrong things. These meals from @Asda are High-in Protein and taste AMAZING - I eat them when I'm in a rush and don't have the time to make something from scratch. They're also ideal before a workout due to the mixture of carbs and protein (but low in fat) 💪More tips to come ❤click the link in my bio to get them for only £3 😍 #AsdaHighProtein #spon #summer
Food envy... I feel you Cads. I literally always try to choose something healthy on the menu and often end up regretting my decision as I watch Tom tuck into a burger and chips - does that happen to anyone else?! A lot of you asked for more blog posts on nutrition and nutrition for runners 👍🏻👍🏻I’m putting together a blog post about what to look for when choosing a ready meal to avoid hidden fats, sugars and calories! Would love to know if you have any questions... Recently I’ve been enjoying these @Asda meals that are packed with veg and fresh flavours, not to mention high in protein to keep you full and satisfied. And only £3 each. #asdahighprotein #ad #foodforrunners #runfasteatslow #hangry #posttunfuel #foodenlvy #rdtobe #runfuel
The range comes in fresh new packaging so you can see the product before you buy and also includes Fajita Chicken Taco With Sour Cream Drizzle, Lamb & Spinach Cassoulet, Beetroot, Feta & Lentil Risotto and Chicken Tagine & Cauliflower Cous Cous. The meals are currently on offer at just £3 each. You can find them in store and online now.