We've beaten competition from all the other British supermarkets to be named Retailer of the Year at the Global Cheese Awards – the cheese industry's equivalent of the Oscars.
It's the second time in a row we won the prestigious award. We picked up 12 gold medals for cheeses including this delicious Extra Special Burrata Mozzarella and won seven silver and five bronze awards for our cheese, as well as a further eight medals for our butter, natural yogurt, fruit yogurt and double cream.
Our success follows a number of wins at other recent cheese awards, including The Grocer Own Label Food & Drink Awards, Great Taste Awards, International Cheese Awards Nantwich and the Great Yorkshire Show.
Joanne Miller from our Cheese team says tastes in cheese have really developed over the last few years.
She said: "Many people are looking for something a bit different to try, so alongside consistently popular cheeses like Cheddar, Brie and Stilton we're launching more Extra Special cheeses at Asda to help people find something new."
Look out for new cheese in store in time for Christmas, including this Extra Special Cheeseboard with Cheddar, Red Leicester, Framhouse Creamy Blue, Burland Bloom Brie and Creamy Lancashire cheeses:
And look out for this amazing cheese advent calendar which will be in stores from November 9. It's already getting people excited on social media:
😱 OMG look whats coming 👇👇👇
Nov 6th 👌🏼 http://www.bargainideas.co.uk/go/mcKv
Our Cheese team are always looking to keep developing the cheese range and go on inspiration trips around the world to find exciting new flavours.
Joanne said: "The inspiration for this year's cheese was trips to Paris, Barcelona and Bologna. We looked at burrata, the buffalo mozzarellas and torta de gorgonzola which we’re launching soon. It has layers of gorgonzola intertwined with mascarpone – it's almost like a cake of cheese. The Burrata's proving really popular. It's an outer shell of mozzarella with an oozing centre of thickened cream in the middle, giving the cheese a delicious buttery flavour.
"It's great to see all the work that goes into improving our range is being recognised, and we're over the moon that we've won Global Cheese Retailer of the Year at these awards for the second year in a row."
All the cheeses that won awards will feature the winning logos on their packaging for the next 12 months – look out for them in store soon.
Here's a full list of our award winners from the 2017 Global Cheese Awards:
British Mild Coloured Cheddar
Extra Special Burrata Mozzarella
Extra Special Manchego *
Extra Special Vernieres Roquefort
Extra Special Wyke Farm Intense & Complex Vintage Reserve Cheddar
Extra Special Wyke Farm Strong and Complex Extra Mature Cheddar
French Soft Goats Cheese
Halloumi Cheese with Chilli
Scottish Extra Mature Cheddar
Wensleydale with Cranberry
Extra Special Butlers Farmhouse Blue
* Our Extra Special Manchego won gold in the Cheese with 100% Goat's Milk category and bronze in the Speciality – Open – Goats/Sheep Milk category.
We also won gold medals for our Extra Special Somerset Farmhouse Butter, Greek Style Natural Yoghurt, Extra Special Lemon Curd West Country Yoghurt and Fresh British Double Cream.
Award-winning cheese: Check out our award-winning cheese range here.