Our popular colleague Sid Waite – who's a porter at our Bexleyheath store – entertained shoppers with songs from the Sixties to raise cash for Tickled Pink.

Sid, who’s 76, said: “We got a fantastic response from customers and colleagues and raised £1,400 in just four hours.”

All this month our colleagues across the UK are getting behind our annual campaign to support Breast Cancer Care and Breast Cancer Now.

Sid's been staging his fundraising concert for Tickled Pink since he started working at our Bexleyheath store 10 years ago and has raised a total of £10,000 during that time. He was joined by Ian Parker (pictured above right with Sid), who plays keyboards for The Hollies and has previously played with artists including Clannad, Joan Armatrading, Tom Robinson and Chuck Berry.

Sid joined Asda after a career in the Army and banking and has been singing in pubs and clubs for more than 30 years. He took part in The X Factor back in 2012, reaching the third stage.

He said: "I love my job and I love singing too, so combining the two to help a charity which helps save people's lives is a joy. It's a really good team here and they get behind lots of good causes. I really enjoy my job and helping people."

The store's manager Craig Higham said: "Seeing Sid sing has become an important part of our Tickled Pink fundraising campaign. He’s well known across the store for his singing talents and it’s lovely to see colleagues and customers get excited every September. Thank you Sid!”