We’re committed to helping make the local community around our stores a better place to live, work and grow up in.
That's why we've got a community champion in nearly 400 of our larger stores, playing an active role with local charities, groups and organisations to improve the lives of people in their area, whether helping tackle food poverty, delivering community projects or volunteering with good causes.
Our stores’ community champions helped make this Christmas one of the best ever for some of the voluntary support groups in their local area – by presenting them with surprise grants from the Asda Foundation. Find out more and see the amazing reactions from the volunteers as they received their donations here.
Our community champions work closely with a range of local groups and good causes, organising each store’s Green Token Giving local store fundraising collection where customers choose between three deserving causes.
They also build close relationships with local schools, working with teachers to promote healthy food and an active lifestyle, as well as showing children how much fun cooking is.
They arrange events in store and inspire colleagues and customers to get involved in local community work. In some of our bigger stores we can provide space, including meeting rooms, for local groups to use. And they welcome charities and other local groups to raise funds in store or collect donations for food banks and other good causes.
Our community programme is also there to help customers – supporting initiatives like these Happy Little Helper cards, which are designed to make shopping easier for autistic children. The cards are available from the customer service desk at 300 of our stores across the country. Find out more.
We've organised hundreds of local and nationwide events, ranging from sponsored events for Tickled Pink, Children in Need, the Poppy Appeal, Help For Heroes, and handing out grants to deserving community causes from the Asda Foundation.
Our community champions have taken part in some remarkable personal fundraising events – shaving their hair off, skydiving, walking, running and undertaking epic bike rides all for good causes.
Our Washington store’s community champion Maureen Wallwork, pictured above, was even awarded a British Empire Medal in honour of her community work. Read more here.
Get in touch with your community champion: Every larger Asda store has a community champion. Use our store locator to find yours.
