The new range of activewear from George is all about comfort and style. George buyer Elle Walkup writes about what to look for...
One of my New Year’s resolutions is to go to the gym three times a week. I’m usually quite good at going to the gym but I got married last June and we went on honeymoon at the end of last year, so for the past few weeks I haven’t been at all.
To help me stay on track I use apps like Map My Run and I’ll also be getting the new Fitness Watch that my George colleagues are launching – amazing value at just £18.
New Year is also a good excuse to get some new gym kit. When I buy fitnesswear I always go for style first but also comfort – and luckily with the current trend comfort and style go hand in hand. Activewear is great because it’s really easy to wear and really transitional – you can go to a zumba class and meet a friend for lunch in it. What's fantastic about out January range at George is that it's an effortlessly co-ordinated collection for a really affordable price.
As a buyer for jerseywear at George I’m responsible for our range of activewear and I work closely with our footwear and accessories teams to make sure we’re all working to the same colour palettes.
I’m really proud of our new activewear range. It’s amazing value when you compare prices and it’s great quality so it’s durable and washes well. I think we’ve really stepped up our fashion credentials on fitnesswear yet we’ve still got something for everyone.
If you look at the crop tops we’ve got a strappy patterned bralet that’s very on trend and we’ve also got a stylish crop top with a mesh insert that offers quite a lot of coverage for people who want to cover up.
Many people don’t want to draw attention to themselves at the gym so they want to be guided in store about what to buy. We’ve deliberately gone for mono prints that you can match with anything. My particular favourite is the panel leggings. It’s really easy to wear and goes with almost anything, so you don’t have to buy something to go with it.
We found really bold prints weren’t as popular – people might wear them once or twice but not all the time. If you’re looking for a new pair of leggings and don’t find a print you particularly love, go down the mono or non-print route. I’d look for multi-use pieces you can wear throughout the day. Most of all you want to be comfortable.
Our bubble tops with a drawstring hem are very popular and we’ve redeveloped a technical one for the new range. If you prefer something more close fitting we’ve got a racer back vest. We’ve also got £6 vests and a choice of £6 stretch hoodies in four colours which are amazing value.
Sometimes you can buy a cheap pair of leggings that might look good but you wouldn’t want to do squats in them! With our technicalwear we’ve included things like a wide flat waistband to help hold you in. On our racer-back bras we’ve added power mesh panelling for ventilation.
We’ve also got a range of leisurewear for everyday wear that includes hoodies, sweat tunics and a lovely quilted hoody which is supersoft and chevron-textured.
Activewear is great because it’s really easy to wear and really transitional – you can go to a zumba class and meet a friend for lunch in the same outfit and no one would look twice.
At the weekend I’ll put my leggings and trainers on even when I’m not going to the gym – although I might wear it with a different hoodie and a bit of lipstick. Because it’s on trend you still look super stylish!