Our wonderful team of community champions have been dressing up as their favourite characters and visiting local schools and nurseries to celebrate World Book Day.
Although snowy weather prevented many schools opening on the day itself, colleagues like Catherine McCallion from our Larne store (pictured above) have been visiting schools in the days leading up to it to read stories to youngsters.
Catherine made her World Book Day activity extra special, dressing up as Where's Wally? to read stories with Larne Community Care Centre's Kids Korner pre-school group.
Community champions set up activity stands in stores, and spoke to children and their parents about the importance of reading.
They also handed out activity sheets, stickers, bookmarks and badges supporting the 'Share a Story on World Book Day' campaign – which encourages people to enjoy reading together.
Many other colleagues also got into the spirit of things by dressing up in stores too.
Our Weston-super-Mare store's community champion Clare Virgo didn't let Storm Emma spoil the fun, dressing up in store as the Cat In The Hat.
She said: "So many kids popped into the store this morning on their way back from schools that were shut. Many were all dressed up and were so chuffed to be greeted by 'The Cat in the Hat' and receiving their reading reward stickers. Fun was had meeting and chatting to them all."
Our Portadown store's community champion Elaine Livingstone hosted a fun storytelling session at Epworth Playgroup – and they all got dressed up for the occasion.
She read from books including ‘The Detective Dog’ by Julia Donaldson and ‘Five Minutes’ Peace’ by Jill Murphy.
Elaine said: "I was delighted to join the children at Epworth Playgroup for this special reading session. World Book Day is a celebration of reading, and I was thrilled to be able to play a role in helping to bring the books to life for the pupils."
Our Clayton Green store's community champion Sharon Neill went along to a local Beavers group to read stories and play games.
She said: "The children had a fantastic evening creating new characters for their favourite book. The World Book Day activity has really sparked their imaginations!"
Colleagues at our Halifax store dressed up in a range of fab costumes.
Liam, pictured above, popped in to our Pilsworth store to pick up a copy of his favourite book, 'The Midnight Gang' by David Walliams. Thanks to the store's community champion Jill Brady for the picture.
Our St Helens store's community champion Gaynor Winstanley visited Holy Cross Nursery, and brought a story to life for the children.
Our Cookstown store's community champion Janice Gibson joined Gort Kids afterschool club, and they all had a great time dressing up and reading together.
In Darlington our community champion Louise Gibson went for Harry Potter-themed fancy dress in store...
...and our Irvine store's community champion Emma Ryan looked the part too.
Our Fareham store's community champion Sharon Noble spent the morning reading to pupils from Crofton Hammond Infant school and hearing about the inspiration for youngsters' outfits.
Take a look at more photos from some of the activities our community champions have been involved in for World Book Day in this gallery:
Asda Southport community champion Sharon Gregory-Wareing with children at St Philip's Primary SchoolSouthport community champion Sharon Gregory-Wareing with children at St Philip's Primary School
Where's Wally? Asda Gosforth community champion Michelle Castledine hides behind some of our costumesGosforth community champion Michelle Castledine with some of our George World Book Day costumes
Asda Havant community champion Katy Trapani reading to children at St Thomas More Catholic Primary SchoolAsda Havant community champion Katy Trapani reading to children at St Thomas More Catholic Primary School
Our Barrow store's community champion Gill Gerrish supporting World Book DayOur Barrow store's community champion Gill Gerrish supporting World Book Day
Asda Cheltenham community champion Syrita Clark with her World Book Day standCheltenham community champion Syrita Clark with her World Book Day stand
Asda Grimsby community champion Lynn Bailey with her standGrimsby community champion Lynn Bailey with her stand
Asda Weymouth community champion Jacqui Dixon dressed as Minnie MouseWeymouth community champion Jacqui Dixon as Minnie Mouse
George colleagues joining in the fun at our Charlton storeGeorge colleagues joining in the fun at our Charlton store
Our Wrexham community champion Mary Williams with two young readersWrexham community champion Mary Williams with two young readers
Asda Crewe community champion Angela Leighton getting in the spirit of World Book DayCrewe community champion Angela Leighton getting in the spirit
Could it be magic? Cathy Robinson from Asda Westbrook gets ready to read to a pupil at Evelyn Street Primary SchoolCould it be magic? Cathy Robinson from Asda Westbrook gets ready to read to a pupil at Evelyn Street Primary School
Supercalifragilistic: Christine Conway from our West Bridgford store dressed as Mary PoppinsSupercalifragilistic: Christine Conway from our West Bridgford store dressed as Mary Poppins
Magic: Stephen Bromby from Asda Boston dressed as Harry Potter to read to school pupilsMagic: Stephen Bromby from Asda Boston dressed as Harry Potter to read to school pupils
Our Broadstairs store's community champion Tracey Ballard dressed up as Minnie MouseOur Broadstairs store's community champion Tracey Ballard dressed up as Minnie Mouse
Purr-fect: Jane Crabbe from our St Matthews store dressed as the Cheshire CatPurr-fect: Jane Crabbe from our St Matthews store dressed as the Cheshire Cat