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Our Free From bunny is making George and Isabella happy this Easter

March 16, 2018 09:39 AM

Look how excited George and Isabella McIntyre are about our new Free From Choc Easter Bunny – which was inspired by a Facebook request from their mummy Laura.

Both of them have dairy allergies and Laura told us it was a shame they couldn’t enjoy the kind of fun chocolate animals their friends had at Easter. Our Free From team agreed and went into action, developing a dairy free chocolate bunny in time for Easter. George, who's six, and three-year-old Isabella called in to our Stockton store with Laura where the store's community champion Michaela Palfreeman gave them the new bunny to try, as well as some other Easter treats and goodies.

George and Isabella have milk and soya allergies. Our choc bunny is made with soya lecithin, which they can tolerate. You can see a list of the ingredients here.

Laura said: "They loved the bunnies. They’re now their favourite – thank you so much Asda!

"They always look at all the Easter eggs on the shelves and see treats of all shapes and sizes, but there never seemed to be a Free From version which was in the shape of something other than just a plain egg.

"Even though they never complained about it to me, I felt awful that they couldn't have the same Easter as their friends."

Our product developer Amber Pepper said: "It's brilliant to see George and Isabella so happy – and I'm really excited about the new product too!

"When we saw Laura's Facebook comment we took the opportunity to get straight to work with our Free From chocolate supplier. They really pulled out all the stops to get the bunny developed an on the shelves in time for Easter. We also did further work with the supplier to get the Vegan Society's seal of approval."

Easter Free From range: Our Free From treats, including the Free From Choc Easter Bunny, Extra Special Free From Dairy Free Belgian Dark Chocolate Easter Egg and Free From Dairy Free Easter Egg with Choc Orange Discs, are available online and in selected stores now. Here's a list of all the stores stocking the Free From Choc Easter Bunny.