Customers and colleagues get into the spirit of our Tickled Pink campaign

October 12, 2018

Customers and colleagues get into the spirit of our Tickled Pink campaign

A big thank you to all the customers and colleagues at our stores across the country who've been getting behind our Tickled Pink breast cancer charity campaign.

Tickled Pink raises money and awareness for and – and we're proud to be working with these two great charities for the 22nd year.

Colleagues have been showing their support by donning bright pink outfits, inviting customers to play games and holding special fundraising events.

Here are a few highlights of how customers and colleagues have been helping this year's appeal:

Colleagues at our Sittingbourne store took part in a ten-mile sponsored walk in memory of colleague Jane Blake. It's the sixth time they've done the walk, and they managed to raise £800 thanks to generous members of the public en route plus sponsorship from other colleagues, families and friends.

Asda Sittingbourne colleagues supporting Tickled Pink

Clare Jones, community champion at our Newport store on the Isle of Wight, got colleagues involved in Tickled Pink with an unusual idea.

She said: "I challenged the colleagues to bling up a bra for Tickled Pink. I was amazed at the creations they came up with. We now have them hung up in our foyer!"

Asda Newport Isle of Wight colleagues during Tickled Pink

Lots of our community champions teamed up to spread the word about Tickled Pink in their communities – like Nicky Phillips from our Trowbridge store, Jackie Bryant from Asda Frome and Lisa Jenkins from our Melksham store, who set up a stall at Trowbridge fair:

Asda Melksham, Frome and Trowbridge community champions fundraising for Tickled Pink

Colleagues at our Pwllheli store have also been in the pink – as this photo proves:

Asda Pwllheli colleagues Tickled Pink

Colleagues at our Wrexham store put on a great show for Tickled Pink in their foyer. The store's community champion Mary Williams said: "Our managers and colleagues dressed in pink and helped throughout the day on the stalls and had their faces painted. Our manager vs colleague sponsored silence was a great hit with customers and colleagues. Everyone had a great time and lots of customers said how great the atmosphere was."

Asda Wrexham colleagues Tickled Pink

There were smiles all round when these two young customers joined in the Tickled Pink with our Sutton in Ashfield store's community champion Hayley Carrington:

Tickled Pink at Asda Sutton in Ashfield with community champion Hayley Carrington

Everyone at our Wigan store is proud to be pink in October too:

Asda Wigan colleagues Tickled Pink

Our Warrington, Westbrook and Birchwood stores' community champions Liz Cotterill, Beky Wakefield and Cathy Robinson came together to raise money for Tickled Pink at Asda Westbrook:

Asda Warrington, Westbrook and Birchwood community champions

Michaela Hawthorne from our Queslett store in Birmingham raised money for Tickled Pink by holding a sponsored silence throughout her shift on the checkouts.

Asda Queslett community champion Michaela Hawthorne raising money for Tickled Pink

Michaela said: "Tickled Pink is very close to my heart after I lost my mum, and it's something which affects so many people, so I always do something to raise money and awareness.

"Next year I'm hoping to raise even more money by holding a 24-hour sponsored silence!" Read more about Michaela's fundraising efforts .

Here are colleagues at our Southport store looking great supporting Tickled Pink:

Asda Southport colleagues Tickled Pink

And our Swindon Haydon store's community champion Jane Atkin shared this fab photo of colleagues getting into the spirit of things:

Asda Swindon Haydon colleagues Tickled Pink

Volunteers at our Bournemouth store were joined by the University of Bournemouth's swimming team, who offered to join them for an afternoon of fundraising:

Asda Bournemouth Tickled Pink

Colleagues at our Ayr store have all been wearing fancy dress for this great cause:

Tickled Pink colleagues at Asda Ayr

Colleagues at Hinckley held a sponsored cycle, and managed to clock up an impressive 1,146 miles:

Asda Hinckley colleagues Tickled Pink

Customers at our Toryglen store were treated to a performance from local musicians All That Glitters to kickstart their campaign:

Asda Toryglen colleagues Tickled Pink

Coventry colleagues held a fun Tickled Pink tombola:

Asda Coventry Tickled Pink

These Milton Keynes colleagues really got into the spirit:

Asda Milton Keynes colleagues Tickled Pink

As did these colleagues at Aintree:

Asda Aintree colleagues Tickled Pink

Reddish colleagues also held an in-store tombola:

Asda Reddish colleagues Tickled Pink

Thank you to everyone for their support!