Skip to main content

Customers and colleagues get into the spirit of our Tickled Pink campaign

October 12, 2018 03:13pm
Share this on

A big thank you to all the customers and colleagues at our stores across the country who've been getting behind our Tickled Pink breast cancer charity campaign.

Tickled Pink raises money and awareness for Breast Cancer Care and Breast Cancer Now – and we're proud to be working with these two great charities for the 22nd year.

Colleagues have been showing their support by donning bright pink outfits, inviting customers to play games and holding special fundraising events.

Here are a few highlights of how customers and colleagues have been helping this year's appeal:

Colleagues at our Sittingbourne store took part in a ten-mile sponsored walk in memory of colleague Jane Blake. It's the sixth time they've done the walk, and they managed to raise £800 thanks to generous members of the public en route plus sponsorship from other colleagues, families and friends.

Clare Jones, community champion at our Newport store on the Isle of Wight, got colleagues involved in Tickled Pink with an unusual idea.

She said: "I challenged the colleagues to bling up a bra for Tickled Pink. I was amazed at the creations they came up with. We now have them hung up in our foyer!"

Asda Newport Isle of Wight colleagues during Tickled Pink
The colleagues were very creative

Lots of our community champions teamed up to spread the word about Tickled Pink in their communities – like Nicky Phillips from our Trowbridge store, Jackie Bryant from Asda Frome and Lisa Jenkins from our Melksham store, who set up a stall at Trowbridge fair:

Asda Melksham, Frome and Trowbridge community champions fundraising for Tickled Pink
All the fun of the fair

Colleagues at our Pwllheli store have also been in the pink – as this photo proves:

Asda Pwllheli colleagues Tickled Pink
All pink in Pwllheli

Colleagues at our Wrexham store put on a great show for Tickled Pink in their foyer. The store's community champion Mary Williams said: "Our managers and colleagues dressed in pink and helped throughout the day on the stalls and had their faces painted. Our manager vs colleague sponsored silence was a great hit with customers and colleagues. Everyone had a great time and lots of customers said how great the atmosphere was."

Asda Wrexham colleagues Tickled Pink
Tickled Pink at Wrexham

There were smiles all round when these two young customers joined in the Tickled Pink with our Sutton in Ashfield store's community champion Hayley Carrington:

Tickled Pink at Asda Sutton in Ashfield with community champion Hayley Carrington
Tickled Pink at Asda Sutton in Ashfield with community champion Hayley Carrington

Everyone at our Wigan store is proud to be pink in October too:

Asda Wigan colleagues Tickled Pink
Proud to be pink

Our Warrington, Westbrook and Birchwood stores' community champions Liz Cotterill, Beky Wakefield and Cathy Robinson came together to raise money for Tickled Pink at Asda Westbrook:

Asda Warrington, Westbrook and Birchwood community champions
Our Warrington area community champions teamed up

Michaela Hawthorne from our Queslett store in Birmingham raised money for Tickled Pink by holding a sponsored silence throughout her shift on the checkouts.

Asda Queslett community champion Michaela Hawthorne raising money for Tickled Pink
Tickled Pink is a cause close to Michaela's heart

Michaela said: "Tickled Pink is very close to my heart after I lost my mum, and it's something which affects so many people, so I always do something to raise money and awareness.

"Next year I'm hoping to raise even more money by holding a 24-hour sponsored silence!" Read more about Michaela's fundraising efforts here.

Here are colleagues at our Southport store looking great supporting Tickled Pink:

Asda Southport colleagues Tickled Pink
Fundraising at Southport

And our Swindon Haydon store's community champion Jane Atkin shared this fab photo of colleagues getting into the spirit of things:

Asda Swindon Haydon colleagues Tickled Pink
Fun at Swindon Haydon

Volunteers at our Bournemouth store were joined by the University of Bournemouth's swimming team, who offered to join them for an afternoon of fundraising:

Asda Bournemouth Tickled Pink
The swimming team were happy to help out

Colleagues at our Ayr store have all been wearing fancy dress for this great cause:

Tickled Pink colleagues at Asda Ayr
Fun at our Ayr store

Colleagues at Hinckley held a sponsored cycle, and managed to clock up an impressive 1,146 miles:

Asda Hinckley colleagues Tickled Pink
The colleagues with the exercise bike

Customers at our Toryglen store were treated to a performance from local musicians All That Glitters to kickstart their campaign:

Asda Toryglen colleagues Tickled Pink
The group performed outside the store

Coventry colleagues held a fun Tickled Pink tombola:

Asda Coventry Tickled Pink
Many of our stores have Tickled Pink tombolas

These Milton Keynes colleagues really got into the spirit:

Asda Milton Keynes colleagues Tickled Pink
Milton Keynes colleagues

As did these colleagues at Aintree:

Asda Aintree colleagues Tickled Pink
Aintree colleagues

Reddish colleagues also held an in-store tombola:

Asda Reddish colleagues Tickled Pink
Reddish Tickled Pink tombola

Thank you to everyone for their support!

Our story


© ASDA 2024