A big thank you to all the customers and colleagues at our stores across the country who've been getting behind our Tickled Pink breast cancer charity campaign.

Tickled Pink raises money and awareness for Breast Cancer Care and Breast Cancer Now – and we're proud to be working with these two great charities for the 22nd year.

Colleagues have been showing their support by donning bright pink outfits, inviting customers to play games and holding special fundraising events.

Here are a few highlights of how customers and colleagues have been helping this year's appeal:

Colleagues at our Sittingbourne store took part in a ten-mile sponsored walk in memory of colleague Jane Blake. It's the sixth time they've done the walk, and they managed to raise £800 thanks to generous members of the public en route plus sponsorship from other colleagues, families and friends.

Clare Jones, community champion at our Newport store on the Isle of Wight, got colleagues involved in Tickled Pink with an unusual idea.

She said: "I challenged the colleagues to bling up a bra for Tickled Pink. I was amazed at the creations they came up with. We now have them hung up in our foyer!"

Lots of our community champions teamed up to spread the word about Tickled Pink in their communities – like Nicky Phillips from our Trowbridge store, Jackie Bryant from Asda Frome and Lisa Jenkins from our Melksham store, who set up a stall at Trowbridge fair:

Colleagues at our Pwllheli store have also been in the pink – as this photo proves:

Colleagues at our Wrexham store put on a great show for Tickled Pink in their foyer. The store's community champion Mary Williams said: "Our managers and colleagues dressed in pink and helped throughout the day on the stalls and had their faces painted. Our manager vs colleague sponsored silence was a great hit with customers and colleagues. Everyone had a great time and lots of customers said how great the atmosphere was."

There were smiles all round when these two young customers joined in the Tickled Pink with our Sutton in Ashfield store's community champion Hayley Carrington:

Everyone at our Wigan store is proud to be pink in October too:

Our Warrington, Westbrook and Birchwood stores' community champions Liz Cotterill, Beky Wakefield and Cathy Robinson came together to raise money for Tickled Pink at Asda Westbrook:

Here are colleagues at our Southport store looking great supporting Tickled Pink:

And our Swindon Haydon store's community champion Jane Atkin shared this fab photo of colleagues getting into the spirit of things:

Volunteers at our Bournemouth store were joined by the University of Bournemouth's swimming team, who offered to join them for an afternoon of fundraising:

Colleagues at our Ayr store have all been wearing fancy dress for this great cause:

Colleagues at Hinckley held a sponsored cycle, and managed to clock up an impressive 1,146 miles:

Customers at our Toryglen store were treated to a performance from local musicians All That Glitters to kickstart their campaign:

Coventry colleagues held a fun Tickled Pink tombola:

These Milton Keynes colleagues really got into the spirit:

As did these colleagues at Aintree:

Reddish colleagues also held an in-store tombola:

Thank you to everyone for their support!