From Christmas dinner essentials to festive treats, our Free From range is there to ensure more people can enjoy more of the food they love. Here Jo McMillan writes about some of the new additions to the range...
We get lots of great feedback from customers about our Free From range – we're constantly looking at trends, checking online reviews and what people say on social media to ensure we keep improving and delivering a range of products to a consistentently high quality.
We work with specialised suppliers to create our Free From lines, and when we're developing them we always set out to ensure we don't compromise on taste and that we replicate the products available in our main range as much as possible.
My brother is Coeliac, so I've seen first hand how important it is. I find it quite easy to cater for him now, especially this year as there’s so much fabulous stuff available at Asda.
Having food allergies doesn't mean you have to compromise on your Christmas dinner – we've got some great store cupboard staples like stuffing, gravy and breadcrumbs for your homemade bread sauce. Plus you can't forget the Christmas pudding, mince pies and sweet treats!
Our Extra Special Free From All-Butter Shortbread Selection has been really popular since it first launched last year. The box has three flavours which are gluten and wheat free – Canadian Maple Syrup & Pecan, Belgian Dark Chocolate & Ginger , and a shortbread with Italian Mixed Peel & Clementine for a lovely Christmassy flavour.
Because we saw how popular that selection box was we’ve added an Extra Special Free From Cookie Selection and that’s one of my favourite new products this year. There are three flavours in the box – our Mince Pie Cookie contains cherry and brandy mincemeat, raisins, sultanas and spices and is created by a UK supplier with 40 years' experience. There's also a Sicilian Orange and Dark Chocolate Cookie which is studded with dark chocolate chunks and zesty orange pieces; and a White Chocolate and Peppermint Cookie that really gives the classic flavour of an after dinner mint. They're really lovely all-butter cookies which are free from wheat and gluten.
We’ve really stepped up the sweet treats this Christmas, with things like our Free From White and Milk Choc Penguins. We’ve also added in some Free From White Choc Coins to go alongside our milk choc version and some fun Free From Choc Truffles which are wrapped in a Brussels sprout foil and I love them. That little bit of novelty fun is great at Christmas, like our Free From Choc Santa and Reindeer lollies that are really cute! They're great for kids at Christmas and make nice little stocking fillers.
If you're planning some festive baking with the little ones we've added a fab Free From Christmas Cookie Kit which includes an icing pack, the cookie mix and the decorations. You simply add water to the icing, oil and egg to the mix, bake them and add the decorations. It’s a chocolate cookie with white icing to look like a Christmas pudding and they look the same as our baking kit available in the standard range.
We’ve also brought back the Extra Special Free From Truffle Collection which was really popular last year. They're milk, white and dark choc truffles flavoured with vanilla, orange, salted caramel and strawberry. They're gluten, wheat and dairy free and individually wrapped in a lovely box so they’re nice as a present too.
Find our great range of Free From products in selected stores and online now.