Jimmy Smith from our Wrexham store loves entertaining customers at his chekout at Christmas by dressing up as Santa – and he even grows a beard for the occasion!

Jimmy, who's 75, said: "This is my fourth year as Santa and I love it because you see the kids just look at you and they're overawed. Some people ask if they can have their picture taken with me and that makes me very happy."

"It takes me about a month to grow the Santa beard because normally I'm beardless. I enjoy my job. When I was a greeter for three years I got to know a lot of people, and now on the checkout you meet different people too. I enjoy it - I'm a people person. There are customers that come to me regularly and have a chat."

Dean Goulding, customer trading manager at our Wrexham store, said: "What Jimmy does is fantastic. He has a great approach and is a real credit to the Wrexham store. Even with all the attention, he always manages to get on with his work and put in one hundred percent.

"Seeing Jimmy as Santa not only puts a smile on customers faces but it brightens up our day too."