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Smiles all round as Asda elves raise money and awareness for Alzheimer's Society

December 18, 2018 11:44 AM

A big well done to everyone at our Bootle store who got in the Christmas spirit by dressing up for Elf Day to raise money and awareness for the Alzheimer's Society.

It's a cause which is particularly close to the heart of our customer services colleague Val Banks, whose mother-in-law Doreen has dementia.

Val, who's worked at the store for 14 years, said: “Everyone really pulled out all the stops to help support such a wonderful charity – despite having to look ridiculous in the process.

"Dementia can be heartbreaking. It seems increasingly common and you don't always realise how many people are affected by it.

The in-store fundraiser was organised by the store's community champion Colette Joynson, who's worked with the Alzheimer’s Society before, raising over £1,000 for them last year with a sponsored walk.

Colette said: "We had so much fun on the day. Everyone here loves getting involved with anything for charity, and all enjoy getting dressed up too. All our customers were brilliant, so thanks to everyone for their support.

"It’s great to get ideas from the rest of the team about how to help out charities, especially ones that have a personal connection to our colleagues. We’re always trying to give back to the local community as much as we can, and Christmas is a great time to help others."

Tracey Crich, community fundraiser for Alzheimer’s Society in Merseyside, said: “It’s great to see Asda participating in Elf Day. It’s fantastic fun but there’s a serious side to it as dementia is now the UK’s biggest killer, with someone developing it every three minutes.

“We need to find research into finding a cure, as well as services that help people affected by the condition to live well, with the support and care they deserve."