We’re partnering with alcohol education charity Drinkaware to provide customers with free information and advice on alcohol.
On Friday 11 and 18 January, Drinkaware ambassadors will be on hand in 100 Asda stores nationwide to hand out thousands of specially-created alcohol assessment scratchcards which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits.
Customers will also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking. The aim is to help people make informed decisions by creating awareness around the harms of alcohol and the health benefits of cutting down.
This year will see a particular focus on drink-free days. It can be easy for people to get into the habit of drinking alcohol most nights but the reality is it isn’t good for their long-term health. The overwhelming majority of these people do not have a serious problem with alcohol and are not dependent, but just drink a bit too much and too often. The aim of the campaign is to encourage midlife men and women to think about their drinking and to highlight that having more drink-free days can improve their health and reduce risks of serious long term conditions.
Along with the chance to talk with Drinkaware’s trained advisors, shoppers will be able to take home a copy of the charity’s 'Talking to your kids about alcohol' leaflet (you can see extracts below and find out more here), as well as alcohol unit measure cups and calorie wheels.
Rommel Moseley, Drinkaware Director of Business Development & Partnerships, said: "Working together with Asda for the past three years has enabled Drinkaware to get out into their stores across the country and work with people face-to-face.
"The advice and information that Drinkaware provides is invaluable to the many people looking to make changes to their own or a family member’s drinking habits in January, and we know that the Drinkaware ambassadors in Asda will help many customers to make positive changes and reduce their risk of alcohol harm."
Chris Lowe, senior director for public affairs at Asda, said: "We are pleased to be working with Drinkaware again this year, as part of our role as a responsible retailer, helping them engage directly with our customers.
"Customer insight shows that more people think about their health in January, and look for ways to cut back on their alcohol consumption after the festive period, so this opportunity to receive accessible, friendly advice and support comes at just the right time."
Drinkaware: See a full list of the stores being visited by advisors from Drinkaware here. If you're concerned about your own or someone else’s drinking you can get confidential, free help and advice by contacting your GP, calling Drinkline's free, confidential helpline on 0300 123 1110 (weekdays 9am-8pm, weekends 11am-4pm), and finding local alcohol services at https://www.nhs.uk/live-well/alcohol-support/