Colleagues at Asda Blackpool take 90-year-old Gladys Dixon around the store and help her with her shopping every Saturday – and she says their friendly service makes it her “happiest day of the week”.

The store's community champion James Phelan and customer service colleagues Jennifer Dutton and Angie Morris help Gladys with her shopping every week. They organise a wheelchair for her and use our Scan & Go service so Gladys can keep tabs on what she’s spending as she goes.

James said: “We’ve all got to know Gladys well and she’s a really lovely lady. She used to come in and shop by herself, but you could see she was struggling and was sometimes short of breath, so we had a chat to see how we could help and offered her an assisted shop.

"At first she didn't want to cause a fuss or inconvenience anyone, but when we told her it wasn't a problem and that we really wanted to help her she agreed.

"Now she comes in on Saturday morning before the store gets too busy and myself, Jennifer or Angie help her around the store.

"She didn't have a great experience with an assisted shop at another supermarket, as she felt she was rushed, but she loves it here. She knows she can take her time here and get the choice of a variety of products.

"It's great for us to see the difference we're able to make. Gladys says Saturday is the happiest day of her week and as she gets to chat with many of our friendly colleagues in store it is the highlight of her week."

Gladys has dizzy spells and problems with her eyesight that mean it’s not easy for her to shop independently at the moment, so she says the help of colleagues at Asda Blackpool makes a huge difference.

She said: "Asda's absolutely wonderful – everyone's so very kind to me. I get in at 8.30 so they can get someone who's there to take me around.

"I've gone to Asda for a long time now and they’re always really helpful.

“They explain everything to me as we go round. They don't just pick something up and put it in the trolley, they show it to me. They are ever so kind and I can't praise them enough.

"I get everything at Asda. If I can remember everything on a Saturday I'm set up for another week."