Our Kettering store's community champion Liz Packwood works closely with her local primary school – so to celebrate World Book Day she invited all 340 pupils into the store to ensure they picked up their free book.
Liz read to some of the classes from St Andrew's Church of England Primary School as they came across in shifts throughout the day dressed up as their favourite characters.
For the last four years, Liz has volunteered at the school, joining teachers to help pupils with their cookery lessons and has also offering healthy eating tips.
Teaching assistant Alex Elston said: "All the children had a great time – it was brilliant. We're so thankful to Asda and Liz for supporting what we're doing. We want to raise reading standards across the school and we've launched lots of initiatives about encouraging the children to read for pleasure.
"Liz has helped us out in the past by coming to the store to help the children with cooking lessons, so it's ideal that we've been able to work together with her again on World Book Day and ensure all the children receive a free book."
Liz said: "The children have all had a fabulous time, it's been a very busy day, but loads of fun! They've all gone away with a book and they're all happy.
"I've had a great relationship with this school for four years, mainly helping out with their cookery lessons and also presenting healthy eating sessions too. The school is not far from our store and it's lovely to be able to help them out in any way I can."
Phil Henderson, Asda buying manager for books, said: "We're a big supporter of World Book Day and over the last couple of days we've been working increasingly closely with their team to see how we can help them.
"Children are able to redeem their £1 book token for one of the 12 books at any of our stores which sell children's books."
World Book Day: Tokens can be used at all our stores with a children's book section until 31 March. See a list of the 12 books here.