A big thank you to all the journalists and bloggers who've been showing their support for our Be Your Breast Friend campaign to encourage more people to regularly check themselves for the signs of breast cancer.

As part of our Tickled Pink breast cancer charity campaign Breast Cancer Care and Breast Cancer Now are trying to reach the one in two people who don't regularly have a good feel – and the one in ten who don't check themselves at all.

Their statistics show that every year around 55,000 people are diagnosed with breast cancer in the UK. One in eight women and one in 870 men will develop breast cancer in their lifetime – and an early diagnosis can make a big difference.

We invited some of the country's leading fashion journalists, bloggers and social media influencers to an event at Kalifornia Kitchen in London to find out more about the campaign and explain why we've put stickers with the Be Your Breast Friend message on things like our melons, watermelons and coconuts.

The event also showcased some of the George post-surgery lingerie and swimwear, which now includes a breast check message swing tag on the entire range.

Emma Gittoes, our national community manager, said: "Our aim is to keep raising awareness of how important regular checks are and it was lovely to see so many people show their support and make a pledge themselves.

"I had the pleasure of introducing Sadia Habib from Breast Cancer Now’s clinical team who gave a really informative talk and encouraged discussion on breast checking and the signs and symptoms to look out for.

"Nearly everybody in the room came out surprised at what they needed to look out for and also where and how to check. But the main message was to understand that regularly checking means you know what is normal for you and what to look out for."

Lot of our guests made their own pledges to regularly check themselves, and took to social media to spread the message.

Here's a selection of the posts they shared:

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I had the most fun morning with @asda and @breastcancernow! 💕 Breast cancer is one of the most common cancers in the UK. Me and @stwfblog have experiences of checking our breasts and finding lumps- luckily for both of us it was benign tissue, however some women and men aren’t so fortunate. If you didn’t know, the NHS have to get you seen within 2 weeks after referral in suspected cancer cases and the earlier you get yourself checked out the better! So we both have pledged to check our breasts regularly! In true OSCE fashion, you’ll find more information at breastcancernow.org (and NHS choices, duh!) 👩🏽‍⚕️ #tickeldpink #asdatickledpink #beyourbreastfriend #notabloggerjustthefriend

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I’ve always had one boob bigger than the other so it felt quite easy/less terrifying to brush over the fact that for most of last year, my left breast was definitely expanding. It felt dense, solid - and my (already naturally inverted) nipple was clearly drawing in even more. Ignore, ignore, ignore. That’s what I did, folks! La, la, la, la, la... fingers in ears, blah, blah, blah. Anyway. We all know how well THAT worked out🥴. So, this mornings #tickledpink breakfast (hosted by @asda , @breast_cancer_care and @breastcancernow ) was a very, very positive way to start the day. If you go into @asda over the next couple of weeks you’ll see stickers on melons, grapefruits, baps and the like - reminding you to #takethepledge . And when you’ve queued at the checkout and bagged up your weekly shop, you’ll be handed a pink till receipt.. reminding you, once more, to know, love and fondle your boobs. Regularly. And if you notice any changes? Get checked out. Don’t be a silly ostrich like me. Okay? 💗💗 Oh, and the life lesson it’s taken me a gazillion years to learn?? Living with the fear of ‘What If’ is easily as difficult, if not more so, than knowing the facts. Hoping I’ve FINALLY grasped that,once and for all. FFS. 😳

A post shared by Emma Campbell (@emplus4) on

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Evening Insta. How are we all? I wanted to post tonight after my event this morning as it has really made me think. It was a breakfast by @asda with @breast_cancer_care and @breastcancernow about the importance of checking your breasts and the symptoms of Breast Cancer. Please go to www.asda.com/tickled-pink. I have had a couple of scares over the last couple of years resulting in mammograms and ultrasounds but have been lucky. More on my Stories. On a different note the beautiful @kaliforniakitchen was the setting for the event and had insta backgrounds galore. Here is me trying as usual to pose but not achieving it! Happy Wednesday evening you lovely lot. 📷 - @alice_inthe_looking_glass AD-Gift Dress - @libby_loves_ (g) Trainers - Golden Goose Angel Wing necklace - @kookytwo (g) Lightening Bolt necklace - @chambersandbeaujewellery #beyourbreastfriend #tickledpink #ootd #wrapdress #animalprintdress #goldengoose #angelwingnecklace #lighteningboltnecklace #instamum #40plus #40plusstyle #realmumstyle #mumfashion #dresslikeamum #over40beauty #over40skincare #over40fashion #over40style #fashionmum #fashionablemum #fashionover40 #fashionoverforty #stylemum #stylishmum #styleoverforty #styleover40 #mumlife #mumlook #mumstyle

A post shared by Carole (@carolem_beauty) on

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When your #ootd matches the decor you just have to get a 📸 . On a serious note, it was great to be invited to the @asda #TickledPink breakfast supporting the work of two leading breast cancer charities @breast_cancer_care and @breastcancernow ...between them they offer life-changing support and make life-saving research happen, helping everyone affected by breast cancer now, and saving lives in the future 💊 . Breast Cancer is the most common cancer and this campaign is all about encouraging women to check their breasts and to make their pledge to keep checking regularly💞 . I’ve added links to find out more over on my stories so please go take a look ladies and remember to check your melons!! 🍉🍉 . #checkyourmelons #breastcancer #breastcancerawareness #breastcancercare #breastcancernow #breastcancercharity #breastcancerresearch . 📸 @edeebeau ❤️

A post shared by #aliceinthelookingglass (@alice_inthe_looking_glass) on

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BE YOUR BREAST FRIEND - How often do you check your boobs? And this is not even a naughty question! 😉 I had breakfast at the gorgeous @kaliforniakitchen for the ASDA TICKLED PINK campaign and 1 in 2 women don't check their breasts regularly. When you know that the earlier the breast cancer is diagnosed the better chance of survival, I say let's check them out as often as possible! 😆 I am sure you all know someone who has been through this. After all, breast cancer is the most common cancer in the UK! So next time you visit your local @asda, make your pledge to check! You can also see it all on the shop's website 💖💖💖💖 Thanks to @breast_cancer_care for having me this morning and showing me how to take better care of my breasts! More info on the blog soon! Wearing my new @mintvelvet top as I am totally obsessed with it at the minute!😊💗💗 . . . . . . . . #tickledpink #beyourbreastfriend #breastcancernow #breastcancer #breastcancercare #KaliforniaKitchen #HealthyIsSexy #PlantBased #PlantBasedFood #LondonLife #LondonRestaurants #PlantBasedRestaurant #VegansOfLdn #LondonVegan #Fitzrovia #PlantBasedInLondon #VeganFoodie #WeAreGeorge #mintvelvet #breakfastinlondon #takecare #motherhoodblog #channelmum #channelmumvillage #momliferocks⠀⠀⠀⠀⠀⠀⠀⠀⠀ #momentsinmotherhood⠀⠀⠀⠀⠀⠀⠀⠀#mommymoment #londonmum #pbloggers #beingkind

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Tickled Pink: Find our more about how our colleagues have been supporting Tickled Pink here and download the Be Your Breast Friend guide with tips on what to look out for at https://asda.com/tickled-pink.