Journalists and bloggers take to social media to support our Be Your Breast Friend campaign

March 22, 2019

A big thank you to all the journalists and bloggers who've been showing their support for our Be Your Breast Friend campaign to encourage more people to regularly check themselves for the signs of breast cancer.

As part of our Tickled Pink breast cancer charity campaign Breast Cancer Care and Breast Cancer Now are trying to reach the one in two people who don't regularly have a good feel – and the one in ten who don't check themselves at all.

Their statistics show that every year around 55,000 people are diagnosed with breast cancer in the UK. One in eight women and one in 870 men will develop breast cancer in their lifetime – and an early diagnosis can make a big difference.

We invited some of the country's leading fashion journalists, bloggers and social media influencers to an event at Kalifornia Kitchen in London to find out more about the campaign and explain why we've put stickers with the Be Your Breast Friend message on things like our melons, watermelons and coconuts.

The event also showcased some of the George post-surgery lingerie and swimwear, which now includes a breast check message swing tag on the entire range.

Emma Gittoes, our national community manager, said: "Our aim is to keep raising awareness of how important regular checks are and it was lovely to see so many people show their support and make a pledge themselves.

"I had the pleasure of introducing Sadia Habib from Breast Cancer Now’s clinical team who gave a really informative talk and encouraged discussion on breast checking and the signs and symptoms to look out for.

"Nearly everybody in the room came out surprised at what they needed to look out for and also where and how to check. But the main message was to understand that regularly checking means you know what is normal for you and what to look out for."

Lot of our guests made their own pledges to regularly check themselves, and took to social media to spread the message.

Here's a selection of the posts they shared:

View this post on Instagram

BE YOUR BREAST FRIEND - How often do you check your boobs? And this is not even a naughty question! 😉 I had breakfast at the gorgeous @kaliforniakitchen for the ASDA TICKLED PINK campaign and 1 in 2 women don't check their breasts regularly. When you know that the earlier the breast cancer is diagnosed the better chance of survival, I say let's check them out as often as possible! 😆 I am sure you all know someone who has been through this. After all, breast cancer is the most common cancer in the UK! So next time you visit your local @asda, make your pledge to check! You can also see it all on the shop's website 💖💖💖💖 Thanks to @breast_cancer_care for having me this morning and showing me how to take better care of my breasts! More info on the blog soon! Wearing my new @mintvelvet top as I am totally obsessed with it at the minute!😊💗💗 . . . . . . . . #tickledpink #beyourbreastfriend #breastcancernow #breastcancer #breastcancercare #KaliforniaKitchen #HealthyIsSexy #PlantBased #PlantBasedFood #LondonLife #LondonRestaurants #PlantBasedRestaurant #VegansOfLdn #LondonVegan #Fitzrovia #PlantBasedInLondon #VeganFoodie #WeAreGeorge #mintvelvet #breakfastinlondon #takecare #motherhoodblog #channelmum #channelmumvillage #momliferocks⠀⠀⠀⠀⠀⠀⠀⠀⠀ #momentsinmotherhood⠀⠀⠀⠀⠀⠀⠀⠀#mommymoment #londonmum #pbloggers #beingkind

A post shared by ᴄᴇᴄɪʟᴇ ʙ👜👑💄French Mum Blogger (@thefrenchiemummy) on

Tickled Pink: Find our more about how our colleagues have been supporting Tickled Pink here and download the Be Your Breast Friend guide with tips on what to look out for at https://asda.com/tickled-pink.

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