Our wonderful colleagues Natalie Lambden and Samar Campbell from our Lower Earley store have designed these eye-catching T-shirts to encourage more people to regularly check themselves for signs of breast cancer.
Natalie, who's the store's community champion, and people trading manager Samar came up with the idea as a way of showing their support for our Be Your Breast Friend initiative to remind more people to have a good feel, and to know what to look out for. It's all part of our Tickled Pink charity campaign for Breast Cancer Care and Breast Cancer Now.
Natalie said: "I got some white George T-shirts and handed them to colleagues to design. We thought a bra image would be striking, get colleagues and customers talking and increase donations and awareness of the Tickled Pink campaign.
"We all started off with this blank template and worked on our own bra-themed designs. I printed off the outline of a bra, traced around it then coloured it in; others used pink fluffy materials, buttons and glitter.
"Then we all arranged to wear them on the same day in the store. Customers were really intrigued by them.
"Breast cancer can be a very difficult subject to talk about, so the T-shirts became a talking point, and that led to us breaking the ice and having lots of honest conversations with customers about their experiences, and Tickled Pink too.
"My aunt had breast cancer a couple of years ago so I've been conscious of it recently. Thankfully she's in remission now.
"I've always thought that the message of checking yourself is so important."
Asda Tickled Pink: The Be Your Breast Friend initiative to encourage more people to check themselves is part of our Tickled Pink breast cancer charity campaign for Breast Cancer Care and Breast Cancer Now. Find out more at asda.com/tickled-pink and take a look at handy tips for how to check yourself here.
