Everyone at our Breck Road store in Liverpool is right behind seven-year-old Jack Axworthy while he's being treated for leukaemia – including holding a series of fundraising events for Alder Hey Children's Hospital and arranging a VIP store tour for him.
Jack's a regular visitor to the store with his mum Jane, and she says he was thrilled by his special visit, when he was given his own name badge, had a go on the checkouts and made his own pizza.
Jane said: "He has so many happy memories from his big day – he hasn't stopped talking about it. He loved it. It was fantastic. He wore his name badge non-stop for at least a week. We really appreciate everything the store has done for him.
"I've never known such a close-knit store – everyone made us feel so welcome. Liz McCreery, the community champion who arranged the tour, was just absolutely fantastic. We cannot thank her enough."
Jack was diagnosed earlier this year and is currently undergoing intensive chemotherapy before going onto a three-year course of oral chemotherapy.
Jane said: "If all goes well he then be in remission and will be able to ring the all-clear bell in the children's ward. He is such a brave boy who just keeps bouncing back."
Community champion Liz said she and her colleagues had heard so much about Jack that they wanted to give him a day to remember.
She said: "Jack is such a hero. We wanted to do something to make him feel special. We wanted to make him feel like royalty.
"We thought it would be a great idea for him to come in with his mum to meet all his friends here who are willing him a speedy recovery and to see what goes on in store.
"Jack is interested in cookery so he watched bread being made and also called out ingredients for our rotisserie colleague Lesley to make a special 'Jack' pizza.
"Like Jack, colleague Frank is a true Liverpool supporter so he bought Jack a special cake which he loved."
Jack also really enjoyed helping Fred collect some baskets and also helped out on the checkouts where he was natural!
Liz said: "He picked out some George clothing as he likes dinosaurs and we made a video of him 'flossing' as he modelled.
"He is a truly brave young man, and of course, now he thinks a job in Asda might be good when he's older. Thanks to all our colleagues for making Jack and his mum feel welcome and for helping make some more happy memories. It was a privilege to have you visit, Jack."
Jack's godmother Leanne Ramsey, who has worked at the store for four years, said colleagues had been very supportive of Jack and have helped to raise money for Alder Hey.
"My two boys Jack and Alfie together with some friends shaved their heads to raise money for the hospital on behalf of Jack and colleagues at Asda all supported them," she said.
"They have personally given donations too. The generosity of everyone here has been overwhelming. I talk to them to all the time about Jack and they all wanted to see him.
"Jack was totally made up with the tour – he was over the moon."