We're now stocking the new lower-sugar Oat Bar range by Edinburgh-based bakery Nairn’s at our stores across Scotland.
Nairn's developed the new range after commissioning extensive consumer research commissioned by Nairn’s, which identified demand for lower sugar options.
The Oat Bars come in three flavours – Apple & Cinnamon, Cacao & Orange and Mixed Seeds & Protein – which have 40% less sugar than the average fruit, cereal or flapjack bar. The bars are also gluten free and vegan.
The range has already won a number of awards including Best Snack Award (Oat Bar Range) by Vegan Food & Living, Best Gluten Free Product in the 2019 Best of Health Awards, and a Free From Food Award (Mixed Seeds & Protein).
Amy Morrison from Nairn’s Oatcakes said: "As a company which has always responded to the developing tastes and needs of consumers, we’re very excited to expand distribution and share of our award-winning Oat Bar range with Asda customers. Made using only the finest gluten free wholegrain oats, we’re delighted to be leading the way in creating great tasting products that everyone can enjoy."
Heather Turnbull, regional buying manager at Asda, said: “As the free-from market continues to grow we’re excited to show our customers that they don’t need to compromise on taste when buying lower-sugar products. We’re proud to support home-grown businesses and local farmers as we know just how important this is to our customers."