Introducing four key homeware trends from George for this autumn and winter

September 27, 2019

Introducing four key homeware trends from George for this autumn and winter

By Katy Traill
September 27, 2019
Purposeful trend - Bedding

There are four key trends behind our George Homeware ranges this season. Our GM Head of Design, Katy Traill, explains the inspiration behind them and introduces some of her favourite pieces...

Purposeful

This is our biggest trend for Autumn Winter that underpins all our categories, from soft furnishings, dining and kitchenware. We've gone for a really calm colour palette of pastels like soft greens and misty pinks – even on items like kettles, toasters and washing up bowls so you can have everything in the same colour palette if you wish.

We've seen a shift from consumers towards buying simpler, longer lasting and more sustainable products for their homes. People want their homes to be a clutter-free environment that feels more tranquil. It's about making purposeful and more thoughtful choices about what we buy.

There's a trend for using different textures in the home - like pom poms and knits and frayed hems. It's a very tactile trend and it's really good for Autumn/Winter because it helps create a really cosy feel.

It's also quite a sophisticated trend so we've gone for softer prints and a hand-finished speckle look on our dining range. This was particularly popular at our press event when we launched the range to the media – we had some great comments about our teapot and caffetiere.

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I’m absolutely obsessed with tea. I drink countless cups a day. I was so thrilled with today’s little find- This gorgeous teapot from @asda It’s so pretty and I love the colour and design. Goes perfectly in the kitchen ☕️ #home #homeblogger #homedecor #homedecorblog #homedetails #interior #interiors #interior2you #homeinterior #homeinteriors #homeinterioruk #homesweethome #homestyle #homestyling #kitchen #kitchenware #teapot #teapots #hinchhaul #asdahome #tea

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Precious Planet

With this trend the clue is in the title! We were working on the range at the time when Our Planet and Blue Planet with David Attenborough launched.

We've seen that milliennials are into plants in a big way – not only the vegan trend, but "plant parenting". Houseplants are back in fashion – both living and fake – and our fake plants are really good value.

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Let’s find a place for all you beauts 🥰 🌱 🍃 🌷 💓 #welcomehome #flowers #fauxplants #homedecor #home #decor #flower #marble #geo @georgeatasda #georgeatasda #vase #rose #roses🌹 #pink #pinkvase #monochrome

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They range from £2 to £35 for some of the online plants and they're really good quality for the money – they've fooled people in the office when we've asked if they're real or not!

The aesthetic for this trend is all about a love of nature and endangered species. So there's lots of wild animals in there including elephants, giraffes, zebras and monkeys. Our monkey bedding has been really popular so far.

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🙀new favourite bedding from Asda! Loving the design #georgehome #asda #georgeasda

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The trend is an aesthetic look, but it's also a core value to Asda. As a business we're committed to reducing our plastic waste and so we've removed the plastic wrappers and shrinkwrap from all our George bedding. This alone has reduced the amount of plastic we use by 125 tonnes. It also means the bedding range in store looks fantastic because you can see all the vibrant colours at a glance without all the glare from the packaging.

We've put a lot of focus on hydration and offering a wider choice of reusable drinks containers as people move away from single use plastic. We've got reusable hot and cold drinks containers in different materials, including glass, bamboo and ceramic so you an avoid plastic altogether if you wish.

Matt black and gold are key colours for the Precious Planet trend, influenced by natural elements like charcoal. Although there's a serious undertone to this trend it's also luxurious and fun. The textures here are more sumptuous, with velvet. One of the most popular lines in the range is the zebra towel (above) in green and gold.

Spirit

This trend is all about people seeking wellness and well being and looking to nature and alternative therapies.

The prints here are inspired by constellations and cut minerals and crystals. And the colour palette is inspired by nature – the blues of the tides and the pinks of Himalayan salt crystals - brightened with a touch of gold.

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N E W S E T 💕@asda bedding is a real fave of mine, i will over time share more of my collection with you all. Easy to wash, nice crisp feeling and minimal ironing required. A nice change from grey tones but still softer design #asdahome #asda #bedding #noeffortbedding #duvet #freshbedding

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I love the pink and gold cutlery set which will look fabulous on the table for Christmas dinner, along with our geometric dining pieces and gold-rimmed glassware. Our iridescent glasses have been so popular - I'm hoping people will love our versions in pink and gold, and matt black and gold, just as much.

Expressions

The final trend for this Autumn/Winter at George Home is all about having fun and expressing yourself. It's a really upbeat trend and it's perfect for students going back to uni.

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I really didn’t need another mug but this one is super cute and it’s hot chocolate season now ☕️ 🌸💜💙♥️ #gleesonkerry #gleesonhomes #mug #asda #rainbow #cute #kitchen #gleesonhomescommunity #hotchocolate

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There are lots of happy slogans, rainbow mugs, cat dining ware, and fun cushions.

I love our Expressions cat range. We know our customers love their pets and anything with cats and dogs on does really well. The small sausage dog planter is also fun and has been really popular - it's just something a bit quirky, a bit light-hearted. It's about being yourself - anything goes!

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Love sausage dogs so I couldn't resist this from @georgeatasda for £6 #george #asda #mustard #greyhome #artificalplant #succulent #sausagedog #budgethome #homeblogger #myhome #interiors

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You can see more of Katy's top picks from George Home in this month's Good Living magazine. Or browse the range online on George.com.

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