Thank you to everyone at our stores across Northern Ireland who's getting behind our Tickled Pink breast cancer charity campaign.

Over the past 23 years, Tickled Pink has raised over £64 million for Breast Cancer Care and Breast Cancer Now – funding vital breast cancer research and life-saving support.

Each year our campaign has a huge impact on the lives of those affected by breast cancer – raising money through store fundraisers and pink products, as well as raising vital awareness of breast cancer.

A whole host of breakfast-themed fundraising activities will take place in stores throughout October’s Breast Cancer Awareness Month, led by our stores' community champions.

Barbara Logan, the community champion at our Antrim store, said: "We will be raising funds by holding a variety of events and activities - from pyjama parties to pink breakfasts. Breast cancer remains the most common cancer in the UK, and it has never been more important to raise money for breast cancer research and care, something Asda’s Tickled Pink campaign has been achieving for so long.

“We’re all really looking forward to the fundraising activities instore this October and hope our customers join us to raise as much money as possible for Breast Cancer Care and Breast Cancer Now.”

To support Tickled Pink, and help towards this year’s fundraising total, on Saturday 5th and Sunday 6th October a number of Asda stores will be holding bucket collections supported by the charity teams and volunteers to help towards this year’s fundraising total. The collections will run from 11am-3pm.

Additionally, a collection of exclusive pink products will also be available to buy from Asda stores across the UK and online at ASDA.com throughout September and October. A percentage from each product sold will go to support Breast Cancer Care and Breast Cancer Now’s world-class research and life-changing support, including an exclusive pink Diet Coke can, pink Weetabix and a range of George clothing.