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Joe's Plastic Investigators poster design wins £10,000 for his school

October 17, 2019 10:57am
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This fantastic environmental poster by nine-year-old Joe George has won £10,000 for his school to spend on a recycling and sustainability initiative.

Joe's Asda Plastic Investigators poster design won £10,000 for St Laurence Primary School in Lincoln

Joe created his Message In A Bottle poster as part of our nationwide Plastic Investigators competition, which aims to teach children about the importance of recycling and tackling plastic pollution.

Joe, who's a pupil at St Lawrence Primary School near Lincoln, came second overall with his creative and detailed poster which highlighted our message to reduce, re-use and recycle plastic and the importance of reducing plastic pollution for the environment.

As well as the prize for his school, Joe also won £600 in Asda vouchers to spend as he wishes.

The competition was part of our Plastics Investigators Club community activity, in which hundreds of schools across the UK used lesson plans and learning materials we created in conjunction with the National Schools Partnership, run by We are Futures, to learn about sustainability and packaging.

As well as classroom-based learning, schools were offered the chance to visit their local Asda store where the local community champion gave tours and talked to pupils about what Asda is doing to help tackle issues around unnecessary plastic and the importance of recyclable materials.

Joe from St Laurence Primary School in Lincoln has won £10,000 from Asda for his school to spend on sustainability projects

Paula Robinson, community champion at our North Hykeham store, called in at Joe's school in the village of Skellingthorpe to present him and his teachers with their prizes.

She said she was really impressed by Joe's poster.

"It's an amazing design, particularly as Joe's only nine," said Paula. "I was shocked how good his work is. He's quiet and unassuming, but the powerful message in Joe's poster comes through loud and clear.

"It's great to see children like Joe embracing this competition and taking on the messages it's getting across. Hopefully the efforts of Joe and everyone else who's taken part will help instil habits that last a lifetime.

"His teachers were really proud of him and everyone was cheering him at the assembly when we presented the cheque to the school and gave him his vouchers. There were gasps at the size of the donation, and I'm sure it will be used well."

Gemma Quickfall, Project Director from We are Futures, said: "There has never been a more important time to teach our younger generations about recycling. With the impacts of plastic use being more visible than ever, the Plastic Investigators programme empowers young people to be a force for change and make a difference to their world.

"Their passion and enthusiasm for this project resulted in some of the best competition entries we have ever seen, and I hope they continue to ignite that same passionate spark in others."

We've already removed 6,500 tonnes of plastic from across our own-brand lines over the past 18 months, including from products such as baby wipes, greeting cards, removing plastic straws and pizza trays. We've also committed to making all of its own brand packaging recyclable by 2025.

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