We're proud to welcome the wonderful Poppy Appeal collectors from the Royal British Legion to our stores.

Many of the volunteers raise money at our stores year-in, year-out, including 72-year-old Sandra Salter, who spends at least 100 hours at our Harlow store in the weeks running up to
November 11.

Sandra said: "I've been volunteering with the Royal British Legion for the past 11 years, and the last nine of those I have been in Asda. I get the bus in and I'm here at my stall from 8am to 4pm everyday except Sundays.

"My father David and brother Andrew were both in the Royal Air Force, my son John is in the Army and my grandson Ian is in the Royal Navy so I wanted to do my bit. The Royal British Legion are a wonderful charity – you never know when you might need them.

"The shoppers here at Asda are very generous and I really enjoy coming here and meeting people. The team here are a lovely crowd – they treat me like a member of staff."

Rachel Forth, the store's community champion, said "Sandra is amazing – we are so grateful to have her every year and really proud to support her however we can."

Veteran Geoff, pictured above, has been supporting the annual Poppy Appeal at our Peterborough store for the last two years.

He served with the Royal Observer Corps for several years before joining the RAF. After leaving the Air Force he served with the Territorial Army for seven years.

The store's community champion, Diane, said: "We're so proud to support our heroes and wear our poppies with pride."

Emma and John Kavannagh, pictured above, are back supporting this year's event at our Gosforth store. They've collected there for the Royal British Legion Poppy Appeal for over 10 years.

Michelle, the store's community champion, said: "They are such a lovely couple and very well liked with our colleagues and customers who have made friends with them over the years."

We are always pleased to see Cadets from Armed Forces in our stores selling poppies too, including these members of AFC Barry, pictured below, who helped to raise awareness in our Barry store.

Here are some of the Sea Cadets at Asda Pwllheli. The store's community champion Jo Scott said: "Thank you so much to you all, you’ve really been a credit to Pwllheli and Pen Llyn Sea Cadets."

And young members of Bootle Central Rifle Cadets have been busy collecting for the Poppy Appeal at our Bootle store with our community champion Colette Joynson describing them as a "lovely group of young people."

Members of St Helens Rotary are kindly volunteering to raise funds for the Royal British Legion at our St Helens store as seen in this photo shared by the store's community champion Gaynor Winstanley:

Volunteers from the Royal British Legion raised the Standards in our Tipton store to show support for all those who gave their lives in conflict. Colleagues and customers stood together to show respect as this picture from community champion Paula Beddoe shows:

Our Clacton-on-Sea community champion Amy Openshaw shared this photo, below, of Dave Clarke selling poppies in store. Amy said: "Dave is still in service and has lots of great stories to tell."

We're so proud to be supporting the Poppy Appeal at our Newport store in Wales where so far a fantastic £4,500 has been raised.

The store's community champion Jackie Foster shared this photo of Royal British Legion collectors in store from left, Russell (Royal Navy), Joe (Merchant Navy), Harry (12th Royal Prince of Wales), Stephen (Royal Welsh Fusiliers), Andy (Royal Engineers) and Mark (Royal Engineers).

Our Swindon Haydon community champion Jane Atkin sent in this photo of simple balloon poppies which have been placed near our tills to encourage customers to support the Royal British Legion collection in store.

A big thank you to all our generous customers and colleagues who's supported this year's appeal.