Bells and Asda ‘Celebrate’ Hogmanay with Limited-Edition Pie

The limited-edition pie, which is exclusive to Asda, has been developed specifically for the New Year celebrations and will be available for a limited week-long period between 26th December and 1st January only.

Bells has been producing its range of pies, cakes and pastry since 1931 and over the Hogmanay period alone over 30,000 Bells’ steak pies will be consumed by Scottish families. In addition, four in every five Scotch pies sold in Scotland are made by Bells’.

The announcement follows on from Bells recent participation in Asda’s Supplier Development Academy - a bespoke training programme to help local companies secure and boost their trading potential with the supermarket.

Commenting on the company’s long-standing supplier relationship with Asda, James Drury, National Account Manager of Bells Food Group said:

“We’re renowned for our traditional Scottish products and the quality of our steak pie range so we’re particularly proud to work with Asda to ensure local people can include our Celebration Pie as part of their Hogmanay celebrations.”

Yvonne McArthur of Asda added:

“We’ve a great working partnership with the team at Bells and this has only been enhanced through the company’s participation in our Supplier Development Academy. We look forward to another successful Hogmanay and to helping Bells maximise business opportunities with Asda in the year ahead.”