BBC Children in Need

J010652_1370×672px_PUDSEY CHILDREN IN NEED RECTANGLE LOCK UP

Since 2000, Asda has raised over £42 million for BBC Children in Need – supporting over 400,000 children and young people across the UK who need us most.

Following three years of Fuelling Potential, we are now embarking on a new mission: Championing the Mental Health of young people.

Mental health is a growing challenge for the UK’s children. Around 1 in 5 children in England have a probable mental health condition* and every three minutes, a child is referred to mental health services for anxiety**. Hundreds of thousands of young people who need support face long waits*** meaning that too many are reaching crisis point before they get the support they need.

* NHS Digital Mental Health of Children and Young People in England, 2023 – wave 4 follow up to the 2017 survey Official statistics, Survey Nov 2023 *8- to 25-year-olds in England

** Guardian NHS referrals for anxiety in children more than double pre-Covid levels August 2024

*** Children’s Commissioner Children’s mental health services 2023-24 May 2025

PUDSEY CLUBS

We have lots of brand new Pudsey themed resources for you to download and print at home. You can enjoy these with your children, sparking their imagination and boosting their wellbeing.

Some of our Asda Community Champion Stores will be holding some extra special Pudsey themed fun throughout the summer holidays, so keep your eyes peeled for posters advertising Pudsey Clubs in your local store! You can find out if your local store has a community champion by using our store locator!

BBC Children in Need is a year-round charity so if you would like to donate at any time, just click below

Donate now

Further information on BBC Children in Need can be found at www.bbcchildreninneed.co.uk

BBC Children in Need, (registered charity number 802052 in England & Wales and SC039557 in Scotland).

BBC Children in Need and Pudsey Bear are trademarks of the BBC and are used under licence.