The retailer has today unveiled its 2023/2024 trend book, outlining key themes that will guide food and drink product development for the next 18 months.Led by Jonathan Moore, Asda’s Senior Director of Food Trends and Innovation that has cooked at a Michelin Star level, the Trend Book looks at key social and cultural drivers to identify the 34…
Asda unveils its Trend Book for 2023/24, revealing key themes that will guide its food and drink product development over the next 18 months. Led by Jonathan Moore, Asda’s Senior Director of Food Trends and Innovation who has cooked at a Michelin Star level, the Trend Book maps out the core drivers, mega trends and key techniques and flavours that…
