James Goodman

James joined Asda as Chief People Officer towards the end of 2025. Before Asda, James spent over 12 years at Tesco, most recently serving as People Director for the UK and ROI, where he was responsible for all people-related matters, including labour relations, recruitment, learning, organisational development, early careers, and health & wellbeing for more than 250,000 colleagues.

He also worked in Shanghai as Sourcing Director for Tesco’s home and clothing division, F&F, and prior to that, spent six years at Gap.