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Helen Selby

General Counsel and Company Secretary
Helen Selby

Helen Selby was appointed as Asda’s General Counsel and Company Secretary in April 2020. Prior to joining Asda, Helen spent the majority of her legal career working for a number of food manufacturers. She started with Premier Foods Plc and more recently Mars Wrigley Confectionery UK and Hovis, where she held the positions of General Counsel and Company Secretary.

Whilst at Mars Wrigley, Helen was a member of the Senior Leadership team contributing to and helping form the strategy in the company's lead market, together with being ultimately responsible and accountable for all legal, governance, compliance, board and regulatory matters. At Hovis, Helen had similar responsibilities and was a member of the Executive Committee and the Board.

Prior to qualifying as a Solicitor, Helen served as an Officer in the Royal Air Force both in the UK and overseas. Helen has a Managerial and Business degree plus an MBA from Cranfield University.

Helen won Legal Week’s Counsel of the Year in 2011.

Helen was named in The Lawyer’s ‘Hot 100’ List for 2021. https://www.thelawyer.com/event/lawyer-hot-100/

Helen and her Team won The Lawyer’s ‘In House Commerce and Industry Team of the Year’ for 2022.

Helen is also a member of 601 (Aux) Squadron, where she holds the rank of Hon Gp Capt, which provides advice, advocacy and access to the RAF SLT. Helen has also held the role of Trustee for the RAF Museum,(Hendon and Cosford), where she combined her love of aircraft, whilst ensuring the story of the RAF was accessible and relevant to all.

Helen lives in Turvey, Bedfordshire where she loves walking her dogs. During the week, Helen lives in Leeds. In her spare time, she enjoys skiing, personal training and long walks.