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Liz Evans

Managing Director - George
Liz Evans alternative shot

Liz Evans joined Asda in January 2022 to lead its George and general merchandise business.

She spent her early career at M&S in roles across retail, womenswear and its international business, before leading a number of UK fashion brands; prior to joining Asda, Liz was the CEO of family lifestyle brand FatFace.

Liz is an Honorary Professor at Glasgow Caledonian University and is a passionate advocate for the development of female leaders in retail. She is a Non-Executive Director on the Prince’s Trust Charity Trading Board and an active supporter of the charity ‘Speakers for Schools’.

Liz lives in London with her husband and enjoys spending family time in France as well as skiing. She is a keen Welsh rugby supporter and a fan of Arsenal Football Club.