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Liz Evans

Managing Director - George

Picture of Liz Evans

Liz Evans joined Asda in January 2022 to lead its George and general merchandise business.

She spent her early career at M&S in roles across retail, womenswear and its international business, before leading a number of UK fashion brands; prior to joining Asda, Liz was the CEO of family lifestyle brand FatFace.

Liz is an Honorary Professor at Glasgow Caledonian University and is a passionate advocate for the development of female leaders in retail. She is a Trustee at the Prince’s Trust and is the Chair of the Princes Trust Trading Board. Liz is also an active supporting of the charity ‘Speakers for Schools’.

Liz lives in London with her husband and enjoys spending family time in France as well as skiing. She is a keen Welsh rugby supporter and a fan of Arsenal Football Club.

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