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North West London community receives funding boost from Asda Foundation

A local charity in North West London has received a generous donation of £9,736 from the Asda Foundation, which will help supply food and the development of a community hub, to provide front-line support service for locals in a condition of need, hardship or distress.

Sufra NW London aims to support disadvantaged families suffering from food poverty in the local area and provide a life-line for those who need it. By providing a maximum of four weeks support in a year, Sufra NW London try to get people back on their feet after a troublesome time.

The application to the Asda Foundation by Sufra NW London was supported by store colleagues at the Asda store at Forty Lane in Wembley.

The support from the Asda Foundation will benefit St Raphael’s Edible Garden, a food growing project that is currently under development close to the food bank. A full programme, including a weekly growing club, will launch after the development has completed.

Monhammed Mamdani, director of Sufra NW London, said: “More than 29,000 children in North West London are living in severe poverty and may go to bed hungry. We take for granted buying everyday amenities, such as food, without thinking of those who can’t afford to put bread on the table for one reason or another.

“We are extremely grateful for Asda Foundation’s support; they are having a positive impact on the lives of thousands across North West London.”

Set up in 1988, the Asda Foundation is a registered charity that aims to have a positive impact on local communities, making independent grants to provide support to a range of local good causes, chosen by Asda’s community life colleagues throughout the UK.

It funds charitable projects and activities what have the ability and potential to achieve change for the better – with the aim of making a significant difference to local communities and the people who live there, both now and in the future.

Julie Ward, Asda Foundation manager, said: “We see the Foundation as one of the many ways to give something back to the communities that support us. That’s why we lend a hand to the wide range of good causes with which our colleagues are involved, sharing their passion and helping to make a difference through a variety of projects across the UK.

“Supporting smaller, local applications such as Sufra NW London is really important to us – and we hope it will make a real difference within the local community in North West London.”

To find out more about the Asda Foundation, or eligibility for submitting a funding application, please contact the Community Life Champion at your local Asda store, or go to: http://charities.asda.com/asda-foundation/