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Red and yellow peppers earn their stripes as Asda brings its head-turning stripey peppers back

March 1, 2016 04:35pm
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  • Supermarket re-launches stripy peppers in 23 Scottish stores for £1

  • Red and yellow vertical striped peppers twice the size of standard peppers

Asda has today re-launched its red and yellow stripy peppers, following a successful trial launch in the summer of 2015.

Priced at £1, the peppers are returning to 23 Scottish stores, and the stripy sensations, featuring unique red and yellow vertical stripes, are packed with nutrients and have a higher dose of Vitamin C than an orange! Boasting a naturally sweeter flavour, they’re also around twice the size of standard yellow, red or green peppers.

The new variety of pepper, which maintains its appearance when cooking, is 100% natural and is grafted and harvested by hand in the Netherlands.

Asda’s stripy peppers will land in a total of 224 UK stores - including 23 in Scotland - and are available in store today and online at Asda Groceries from Wednesday 16 March.

Charlie Mills, Asda’s Fresh Produce manager, said: “We’ve been working with growers for seven years, and we’re confident our pepper will earn its stripes with mums and kids alike.

“Our shoppers absolutely loved our stripy peppers when they were launched last summer, so we’re excited to re-launch this unique fruit. Not only does it save shoppers money, it also boosts nutrient levels with a high dose of vitamin C. The taste of the product is at the heart of what we’re trying to do at Asda.”

The stripy pepper follows the launch of ‘Wonky veg boxes’ last month, a family sized box that includes nine in-season misshaped winter vegetable lines.

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