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Scott’s Bakery in ‘sweet’ deal with Asda

Family-run, Fivemiletown based ‘Scott’s Bakery’ has secured a national contract with Asda to supply three lines of seasonal cupcakes for Easter in up to 503 stores across the UK. The new exclusive contract, builds upon the five existing core lines that Scott’s Bakery already supplies to the retailer throughout the year.

The new range will include packs of ‘Fluffy Friends Cupcakes’, ‘Easter Fairy Cakes’ and ‘Gluten-Free Easter Cupcakes,’ which are part of Asda’s innovative ‘Free From’ range.

Brian Conway, Local Buying Manager for Asda NI explains: “We’re committed to helping local suppliers and building long-standing partnerships with them. Scott’s Bakery is a real success story; its flair for innovation and delicious products has meant our partnership has gone from strength to strength. Always staying ahead of the curve, Scott’s Bakery capitalised on the growing ‘Gluten-Free’ market, in February this year they launched four lines as part of our ‘Free-From’ range. We are very excited about Scott’s latest Easter range and we have no doubt customers will love the Easter products.”

Product Manager for Scott’s Bakery, Elaine Hollywood said: “We are thrilled to announce our latest contract with Asda. As a family run business that began life in 1968 we can’t believe how our partnership with Asda has developed over the years. We continue to strive to create delicious products and our latest cupcakes are the perfect addition to any Easter party!”