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A hole in one outfit

George at Asda launches golfing range, a supermarket FIRST

June 1, 2016 06:43pm
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  • George launches golfing range and celebrates ex Asda colleague Andy Sullivan

  • From as little as £12, the range tees up new customers who are put off by the cost of golfing equipment

Andy Sullivan could soon be influencing a nation of budding golfers as George at Asda launches a new golfing range in store and online.

In a recent poll ahead of the US Open beginning 13th June, a third of the nation (31%) revealed that they would love to take up golf, but find the sport too expensive, with London and Wales standing out as the two regions that are most put off by price of clothing and kit.

The new Ben Hogan range will undercut current competition and branded sportswear by up to 110%* starting at just £12, in order to champion the sport and appease the 39% of the nation who have not taken it up solely based on cost and not ‘looking the part’.

Research discloses that golf is no longer a sport for the ‘elderly’ or ‘retired’ gentleman, with only 17% of over 55s showing interest in taking up the sport as a new hobby and merely 5% of customers polled currently playing it. Of those that already play, 44% do so in order to socialize but 25% of people from London and the South East say they play to relieve them from the stress of day-to-day life.

Young players such as Andy Sullivan, Rory Mcllroy, Jason Day and Jordan Spieth were all named as inspirational sportsman and 18-24 year old males polled top as those wanting to take up golf as a new sport (29%).

A whopping 67% of women admitted they have no interest in golf.

The timing of the launch at George is nod of support to the ex Asda colleague who famously went from stacking shelves at his local Nuneaton store, to playing in the Masters in just fouryears. He makes his debut at the US Open this week and has the backing of his old colleagues.

The range includes specialist PowerSpan technology, allowing for shoulder seam flexibility to ensure golfers can achieve optimum range of motion in full swing. Not only this, but the PowerBlock technology allows golfers to use the kit throughout the seasons, protecting the skin from sunrays and wicking sweat away from the body. George are looking at expanding the range into accessories and a larger clothing offering later in the year.

Jonathan Tillery, Senior Buying Director for menswear at George commented: “Whether you need a golf outfit for a day of sporting activities or a day of pub golf with the lads, George has come to the rescue with a stylish yet affordable. We are the first supermarket to offer this to customers and one of few high street shops to now offer a golf-specific range, making sure the sport can be played and enjoyed by all generations. Golfing is fast becoming the most sought after sport, so even if your golfing skills aren’t up to ‘par’ you will still look the part.”

This new golf wear offers an affordable and accessible range and is available in store and online now at [www.george.com](http:// www.george.com).

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