George Home launches UK’s most affordable kids’ furniture range

• New cash conscious furniture designed to grow with your the through life stages

• Up to 90% more affordable than competitors e.g. John Lewis and Mamas‘nPapas

• Toddler bed prices start from just £69

George Home has launched its first children’s furniture range to help combat the high costs cash conscious parents face as they embark on parenthood.

The furniture range signals a new shift for the brand into an arena where it believes its quality and pricing can compete with everything available on the market.

The affordable furniture range is designed to grow with the child, keeping costs down without compromising on quality. The range includes dual-purpose cot beds that can be broken down into single beds and chest changers that provide storage as well as practical use, parents can invest in long-lasting furniture that can be used throughout the stages of their child’s development.

Parents can snap up a bargain with toddler beds priced from just £69 and essential bedside tables for just £39. For ultimate storage space, two door wardrobes can be bought for £99, saving 48% with comparable products sold at Argos, Tesco and John Lewis. The range offers top quality products at rock bottom prices, challenging existing retailers.

Biggest Savings

· George Home Changing Units £49 vs. Mothercare £89.99 = 82% saving
· George Home Pink Heart Single Bed £79 vs. John Lewis £150 = 90% saving
· George Home wide Chest of Drawers £169 vs. Tesco Direct £199= 18% saving
· George Home Chest Changer £249 vs. Mama’s and papa’s £400 =61% saving
· George Home Two Door Wardrobe vs. Argos, Tesco and John Lewis = 48% saving

With savings to be made both online and in-store, George Home’s new kids and nursery furniture launch means parents can save those all important pennies to treat the family as well as be safe in the knowledge they have created a safe haven for their child(ren) at home.

A George spokesperson commented:
“Our George Home range does exceptionally well and the quality of the range versus its price is second to none. We have replicated this offering with our new furniture range, which also saw the launch with over 170 lines earlier this month. These items are better quality and more affordable than many major furniture retailers. Specifically with the nursery range, it has been important for us to consider the needs of our customers who have families and this is why adaptable furniture seemed the perfect idea. We are hot on the heels of our competitors and the quality and pricing of our product is undeniable.”

Who knew George Home now sells furniture! But which is which? Spot the difference as brand furniture ranges battle out.

George Home Rafferty Changing Unit £49 (left) roomy storage shelves for clothing and nappies, with a changer top - Mothercare East Coast Nursery Clara Dresser Unit £89.99 (right)

George Home Hearts Bed, Pink, Single £79 (left) A colourful addition to a child’s bedroom with a sturdy metal frame and sprung slats - John Lewis Silentnight Poppy Bedstead, Single Bed, Pink £150 (right)

George Home Tia Chest of 4 Drawers £169 (left) this product is a fantastic storage solution with diamante effective handles - Tesco Direct Angel 3 Drawer Mirrored Chest £199 (right)

George Home Chest Changer £249 (left) This is a wonderful addition to any nursery, with storage of three drawers and a practical changing unit on top - Mama’s and Papa’s £400 (right)

George Home Rupert 2 Door Oak Effect Wardrobe £99 (left) This traditional wardrobe suits any colour scheme and is the perfect place to store clothes and shoes - Argos Atlas 2 Door Wardrobe Oak Effect £149.99 (right)

George Home Rafferty Cot Bed £89 (left) This sturdy design is adjustable and an ideal addition to your nursery as your little one grows, converting into a bed when they’ve outgrown the cot - Mama’s and Papa’s Bibi Cot £99 (right)