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Asda’s Tickled Pink campaign celebrates its 20th anniversary

Together we are proud to be pink

By Clair Hufton

September 29, 2016 02:18pm
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Tickled PInk 20th Anniversary 2016

A host of celebrities have joined together to show that they’re Proud to be Pink in aid of Asda’s Tickled Pink campaign 2016. The charity campaign which is now in its 20th year, raises funds to support breast cancer charities Breast Cancer Care and Breast Cancer Now.

Michelle Heaton, Sam Faiers, Coleen and Linda Nolan and Lisa Snowdon are all showing their support for the campaign this year. The celebrities are Proud to be Pink, posing with a pop of pink for the photo shoot in celebration of the landmark anniversary. Pink has become synonymous with Breast Cancer Awareness Month, highlighting the incredible work that has taken place over the last two decades as well as the love and support from colleagues, customers and celebrities on behalf of Asda over the last 20 years.

After 20 years of raising invaluable funds for breast cancer charities, the initiative is aiming to reach a milestone £50 million this year. The funds raised have proven essential for moving breast cancer research forward and helping support people diagnosed with cancer. Over the last 20 years, Asda’s Tickled Pink has helped Breast Cancer Care and Breast Cancer Now achieve improved care support and information for anyone affected by the disease as well as progress towardsearlier diagnosis, improved treatments and a greater chance of survival for those diagnosed with breast cancer.

With regard to their involvement in the campaign, the ladies said:

Michelle Heaton:
“I’m proud to be Tickled Pink and so excited to be part of the celebrations for this 20th anniversary year. Both Breast Cancer Now and Breast Cancer Care are incredible charities that make a big difference to women’s lives across the UK.

“My own experience after discovering I carry a faulty BRCA gene means I often find myself wondering what could this mean for my children. I couldn’t pass up on the offer to support such an important cause and help hit £50 million raised for these amazing charities. I’m asking shoppers up and down the country to get involved, buy something from the range and help us support women affected by breast cancer and their families, both now and in the future.”

Sam Faiers:
“I have had so much fun on this year’s Tickled Pink shoot but the most amazing thing is knowing that this will help encourage people to get involved this October and get fundraising. If we all band together to show we are ‘Proud to be Pink’ we can make a real difference.

“Over half a million women are currently living with or after a diagnosis of breast cancer in the UK. Together, we can hit that fantastic £50 million total for this 20th anniversary, continuing to fund innovative research in to breast cancer and provide valuable support to those facing the disease.”

Lisa Snowdon:
“Like so many of us, my family has been affected by breast cancer. One in eight women are diagnosed which is far too many of our mums, grandmothers, sisters and friends. I am proud to support Asda’s Tickled Pink which has transformed the work of two charities and has incredibly raised more than £48 million over the last 20 years. The funds have provided vital support to millions of people diagnosed with breast cancer and have enabled research to provide hope for future generations.”

Coleen Nolan:
“Tickled Pink has been helping to improve the lives of those with breast cancer since 1996 and it’s vital that it continues its great work. Tragically, each year over 11,500 people still die from breast cancer in the UK. My family knows first-hand the devastating effect this disease
can have, losing our beautiful Bernie, and I’m committed to doing all I can to help stop it in its tracks.

“To be able to hit £50 million raised to celebrate Tickled Pink’s 20th anniversary would be simply incredible. Please, please head down to your local Asda stores and get involved so we can make sure Breast Cancer Now and Breast Cancer Care are able to continue their incredible work.”

Linda Nolan:
“Facing breast cancer is a battle and we can often not realise how many lives it touches.Each year, 50,000 people are diagnosed with the disease in the UK. I was fortunate enough to have the love and support of my family during my own breast cancer journey and I do all I
can now to pay that forward, which is why I’m showing the nation I’m ‘Proud to be Pink’.

“We need to tackle this disease head on and the best way to do that is with ground-breaking research and vital support for those currently facing it. I love that Tickled Pink makes it easy for people to get involved and show their support; you can even just pick up something from the range on your weekly shop.”

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