Debbie Douglas attends Asda in Leyton Mills to launch the Tickled Pink campaign

TOWIE’s Debbie Douglas joined colleagues at an Asda in Leyton Mills to launch the store’s Tickled Pink campaign to raise money for Breast Cancer Care and Breast Cancer Now.

Debbie attended the Asda Leyton Mills store and joined local Asda colleagues to kick-off the store’s campaign, as the national supermarket chain partners with Breast Cancer Care and Breast Cancer Now for the 20th year.

Launched in 1996, Asda’s Tickled Pink campaign has raised over £48 million, transforming the work of both charities, who focus on helping anyone affected by breast cancer receive the best care, support and information and funding research into breast cancer. .

This year, the campaign will exceed the £50 million fundraising mark and the Leyton Mills store will play a vital role in this through in store activities, including tombola’s and lucky dips.

Debbie Douglas said: “I’m extremely proud to be pink by supporting Asda’s Tickled Pink campaign for Breast Cancer Care and Breast Cancer Now. We all need to do our bit and get behind the events in stores because everyone knows someone who has been affected by breast cancer and without the vital funds raised through Asda’s Tickled Pink campaign vital research will not be funded and people with the disease won’t receive the support they so desperately need when faced with a diagnosis.

“Its such an incredible achievement that Asda will surpass £50 million raised this year – its an amazing campaign and I’m delighted and proud to be part of it”

Tracie Borg, community champion at Asda Leyton Mills, explains: “We are delighted to support two fantastic charities that make a real difference to people affected by breast cancer.

“It was fantastic to welcome Debbie to help launch our local campaign today. Our colleagues and customers across East London and the rest of the UK have always been incredibly supportive of our fundraising activities and I know this time will be no different as we look to surpass £50 million!

“We want all our customers to show their pride and help us raise even more vital funds by making their own pink statement under the banner Proud to be Pink - enabling both charities to continue to be there for anyone facing breast cancer, from day one.”


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