Asda launches Indian takeaway range following extensive redevelopment of 50 recipes and appointment of professional Indian chef, Rehan Ahmed

· 40% of Brits are happy to eat curry every night, yet 68% have never attempted to cook it themselves

· 71% of people don’t know the core ingredients for the nation’s favourite, chicken tikka masala

· Brits spend a staggering £113 on takeaway curry every month


With curry now as much a staple on the great British menu as fish and chips, 40% of Brits say they’re happy to enjoy Indian food any night of the week, it’s no longer just a weekend treat from the takeaway at the end of the road.

But although curry is the dish of the nation, it seems we’re not quite the curry connoisseurs we should be after tucking in so often, with 68% never attempting to cook the dish themselves at home.

Chicken tikka masala still reigns supreme when it comes to Britain’s favourite curry, but despite the dish accounting for one in seven curries sold throughout the country, 71% of people have no idea what the core ingredients are, showing we’re not quite ready to try and take on traditional Indian chefs in the kitchen.

This might be the reason 67% of people say they visit a restaurant or takeaway for their curry as the demand for quality and authentic ingredients increases, yet 42% complain about the price, with the average takeaway for two costing £20.

Supermarket Asda got wind of this and has created a range of 50 new Indian dishes, all developed alongside prestigious Indian chef Rehan Ahmed, who has over years experience making truly authentic curries all over the world.

An Indian banquet for two, including two curries, pilau rice, Bombay potatoes, naan breads, vegetable samosas and onion bhajis costs just £6 at Asda, 81% cheaper than the restaurant or takeaway equivalent with the same ingredients and expertise.

It’s not just our culinary skills that need some work when it comes to our favourite curry, the research reveals a huge 42% of people didn’t know the recipe for chicken tikka masala originates from right here on our home soil. Also, 47% of Brits were unaware Rogan Josh was formerly a Persian dish, and a further 41% unaware that vindaloo originates from Portugal.

Ready Meals and Takeaway Buying Manager, Sara Love said:

"Our takeaway range has undergone an intensive programme of redevelopment.

"Working with professional chefs, we’ve incorporated the flavours and textures of quality Indian dishes into 50 authentic recipes. We want to provide restaurant-worthy meals that can be enjoyed at home in a matter of minutes.

"Whether masala-mad or dabbling in dopiaza, shoppers can make fantastic savings on a Friday whether it’s National Curry Week or beyond’."

Asda’s Indian takeaway in range is now store and can be found in the chilled ready meals aisle at the below introductory prices:

Starters

12 Piece Sharing Selection

£1

18 Piece Sharing Selection

£2

Hot Onion Bhajis

£1

8 Mini Vegetable Samosas

£1

8 Onion Bhajis

£1

8 Piece Sharing Selection

£1

Chicken Pakora Selection

£3

Chicken Tikka Pakoras

£3

16 Piece Sharing Selection

£9

Spicy Samosa Selection

£4

6 Vegetable Pakoras

£1

6 Piece Sharing Selection

£1

Mains

Chicken Butter Masala

£2

Chicken Balti

£2

Chicken Bhuna

£2

Chicken Dopiaza

£2

Chicken Jalfrezi

£2

Chicken Korma

£2

Chicken Madras

£2

Tandoori Chicken Masala

£2

Chicken Tikka Masala

£2

Vegetable Balti Masala

£2

Chicken Vindaloo

£2

Chicken Biryani

£2

Hot Chicken Tikka Masala

£2

Lamb Bhuna Masala

£2

Lamb Rogan Josh

£2

Specialities

Beef & Black Pepper Masala

£2

Kashmiri Chicken Masala

£2

Keralan Prawn

£2

Sides

2 Plain Naan

£0.85

2 Garlic Naan

£0.85

2 Peshwari Naan

£0.85

Basmati Rice

£1

Pilau Rice

£1

Indian Pickle Tray

£1

Mango Chutney

£0.38

Raita

£0.38

Tomato & Onion

£0.38

Poppadoms

£1

6 Mini Shish Kebabs

£1

8 Chicken Tikka Skewers

£1

Bombay Potatoes

£2

Chicken Tikka Bites

£2

Saag Aloo

£2


ENDS

Notes to Editor

*One Poll surveyed 1,000 adults aged 20 – 50 years old for Asda during October 2016

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 165,000 dedicated Asda colleagues serving customers across 606 stores, including 33 Supercentres, 336 Superstores, 33 Asda Living stores, 204 Supermarkets, and we’ve 26 depots and 18 Stand Alone Petrol stations. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 17 million people shop at Asda stores every week and 98 per cent of UK homes are served by www.ASDA.com. Asda joined Walmart, the world’s number one retailer, in 1999.