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Turning Beer into Water

Edinburgh social enterprise beer toasts national supermarket listing

November 10, 2016 10:58am
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Image of Brewgooder beer
  • Brewgooder’s Clean Water Lager to be stocked in 229 Asda stores across the UK
  • Asda Social Enterprise Supplier Development Academy helps Brewgooder secure national deal
  • 100% of Clean Water Lager profits to be poured into providing clean water for 1,000,000 people in the developing world

Brewgooder, a craft beer label that donates 100% of its profits to clean water charities around the world, is celebrating after securing a national deal with Asda to stock their Clean Water Lager in 229 stores across the UK.

The social enterprise was one of the first to take part in Asda’s Social Enterprise Supplier Academy, a UK first which launched earlier this year in partnership with Social Investment Scotland (SIS). The aim of the four day workshop was to offer guidance to entrepreneurs on how to work with large retailers as well as increasing the availability of social enterprise products for ethically-minded consumers on supermarket shelves.

Funded through the proceeds from Asda’s carrier bag charge in Scotland, Brewgooder is the first Academy participant to secure a listing with the retailer. From 31 October 2016, Asda stores will stock the Clean Water Lager, with donations from each sale going towards helping provide clean water to over one million people around the world.

Through the Academy, Brewgooder received access to mentoring provided by Asda’s senior team and access to a £100,000 loan from the Asda Community Capital fund to support the business growth, job creation and acceleration of their clean water impact.

The product, developed with the help of BrewDog, taps into the current trend for craft beer, but does so by offering customers the satisfaction of knowing that the profits from their purchase are being invested in clean water schemes in the developing world.

Alan Mahon, founder of Brewgooder, commented: “When we applied to attend the Asda Social Enterprise Development Academy, we could never have envisaged that just six months later we’d have our products on shelf. The support from the team at Asda, from senior management to the buyers, has been transformational for Brewgooder.

“As one of the leading supermarkets, it’s a large route to market and a fantastic platform to get our message and our beers out to customers. With the volume of scale involved, it will accelerate our impact and the number of clean water projects we can support.”

Allan Miller, Asda’s Senior Director for Scotland, said: “Asda’s partnership with Social Investment Scotland represents a significant commitment to develop the UK’s social enterprise sector and create a long term sustainable impact within communities across the country.

“It’s fantastic to see the skills and support delivered through the Academy have resulted in a listing for Brewgooder. By harnessing the power of our retail experience and expertise, along with our strong store estate and online shopping division, we can help social enterprises to access the large retail market.

“Investing in social entrepreneurs is an innovative way for Asda to ensure that our customers’ money, raised through the carrier bag charge, is continually reinvested in communities and delivers long-term positive benefits for Scotland.”

Alastair Davis, SIS Chief Executive, said: “By promoting social enterprise products as viable alternatives to their commercial counterparts, we have a fantastic opportunity to significantly increase the revenues raised by the sector and, in turn, create much more sustainable and long term social impacts for our communities up and down the country.”

Asda’s partnership with SIS to deliver the UK’s first Social Enterprise Supplier Development Academy will help Scottish social enterprises to grow by providing expert advice and insight into supermarket trading disciplines. Participants can benefit from grant funding and a bespoke programme of training and support, including modules covering topics ranging from marketing to supply chain management.

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