Asda was hailed for bringing the US phenomenon of Black Friday to the UK in 2013, saving savvy British customers millions on electrical appliances and homewares.
But following feedback from customers that they wanted low prices throughout the festive season and not just for one day, Asda took the decision to step away from Black Friday.
As Black Friday approaches again, the supermarket’s Press Office has taken a tongue in cheek approach to answering questions around whether Asda would be taking part in Black Friday this year with a series of short ‘Mannequin Challenge’ videos set in store – the first of which spoofs the footage from Wembley store in 2014, where customers rushed for bargain TVs.
Russell Craig, Media Relations Director for Asda said; “Last year we said that we were stepping away from Black Friday because, as much as we had developed a well organised and executed event the feedback from our customers was clear that they didn’t want the pressure of a ‘flash sale’ and preferred to know we were offering low prices throughout the festive season.
“There are only so many ways you can make that message interesting for people – so we decided to have a bit of fun this year and get some of our colleagues involved in a mannequin challenge that we hope will both amuse and inform.”