Avondale Foods launches ‘soup-erb’ range in Asda

Lurgan-based Avondale Foods has launched a new range of single-serve ‘Just For You’ soups, in a deal with Asda, which will see the products stocked in all of the retailer’s Northern Ireland stores.

The introduction of the ‘Country Kitchen – Just For You’ individually portioned soup range builds on Avondale Food’s existing partnership with Asda, which already stocks the company’s market-leading range of coleslaw, potato salad and 500g fresh soups.

The new soup line is available in three flavours, Tomato and Basil, Cream of Vegetable and Red Thai Chicken.

Colin Ferguson, Director of Sales Ireland, Avondale Foods explains:

“We will have been trading under the Country Kitchen brand for 25 years in 2017 and we’re renowned for our soup products - especially our traditional vegetable broth. The ‘Just For You’ soup launch is part of a revamp of our current product range, to ensure we continue to meet consumer needs.

“The new range is tailor made for today’s busy lifestyles - creamy, indulgent soups, which make a comforting and wholesome alternative to other lunchtime staples. The individual portions mean waste is minimised and the pots are perfect to take to work or for a quick and tasty dinner for one.”

Speaking about the new contract with Avondale Foods, Brian Conway, Buying Manager Northern Ireland for Asda said,

“Avondale Foods has worked with Asda since we came to Northern Ireland ten years ago – and since then the company has become one of our most trusted suppliers. The launch of the new range is testament to the team’s continued focus on new product development and I have no doubt the soups will appeal to our broad customer base.”

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