Joseph Heler Cheese celebrates hand wrapped Cheshire cheese at 51 Asda stores across the North West
A local Nantwich business is celebrating their partnership with Asda with an exclusive handmade truckle of Cheshire cheese, hand wrapped in muslin cloth, which is on the shelves at 51 Asda stores across the North West this Christmas.
Joseph Heler Cheese has over 100 years of experience in cheese making and has supplied Asda with cheese for over a decade. The Waxed Cheshire truckle - 400g – is encased in black wax and is available for £4.
The Joseph Heler family dairy on Laurels Farm lies in the heart of the Cheshire countryside, near the market town of Nantwich.
Over a century ago, Joseph Heler’s grandmother started the family tradition by making one whole Cheshire cheese every day in the family’s farmhouse – Laurels Farm – using her own special recipe.
This cheese making expertise was passed down through the generations to Joseph Heler himself, who developed a passion that led to him founding his own company in 1957 – Joseph Heler Cheese.
Initially making Cheshire cheese, the dairy grew over time and began making more varieties, such as Red Leicester, Double Gloucester and Cheddar.
The present day sees the company still located at the dairy on Laurels Farm, now under the guidance of Mike & George Heler, son & grandson of Joseph Heler.
The dairy still produces all cheese by hand, on open tables in traditional cheese rooms, using only the finest local milk sourced from specially selected dairy farms.
Angela Pasco, Retail Sales Manager at Joseph Heler Cheese, said: “The hand wrapped Cheshire cheese is perfect for the festive season and is a great addition to any cheeseboard.
"We have a fantastic relationship with Asda; its commitment to providing local suppliers with opportunities and the tools to grow is one of the reasons we decided to launch this product exclusively with them in time for the festive season.”
Lisa Nesden, Asda’s Local Chilled Buyer, said: “Asda is committed to supporting local producers and we’ve worked closely with Joseph Heler Cheese to stock this innovative and high quality product. “We knew they would prove extremely popular with shoppers across the North West, especially due to its beautiful and unique presentation.”
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