Asda has today added to its own brand offering with the launch of Slimzone, a range of 13 frozen meals and meat products that are free to enjoy when following the Slimming World extra easy plan*.

The launch sees Asda further strengthening its own brand offer, while honing in on quality and price with products that both customers’ waists and wallets will love.

Based on customer insight, the supermarket has identified a gap in the market to make it both easier and cheaper for customers who want to keep themselves on track with a controlled weight loss programme. The launch of Slimzone allows customers to pick up a tasty range of ready meals and products in the frozen aisle, which are free to enjoy on Slimming World and with a retail price of £2.50 each - 50p cheaper than the equivalent competitor product.

Hannah Munns, Asda’s senior director in the frozen category, said: “We always aim to do the right thing for our customers and saving time and money when it comes to leading a healthier lifestyle is a priority. We know a large number of our customers are on the Slimming World diet, or are just looking to make healthier choices in the New Year, so Slimzone is a great option when trying to stay on track with weight loss and products they can trust.

“Based on the demand for this product and the competitive price we’re confident that the range will save our customers the right combination of inches and pounds.”

The frozen ready meals and meat products use 5% fat turkey mince, beef mince, dried pasta and vegetables to ensure they’re free to enjoy as part of the Slimming World extra easy plan*. The full list of 13 products is below:
· Asda Slimzone chicken and prawn paella
· Asda Slimzone chicken tikka masala
· Asda Slimzone chicken tikka biryani with rice
· Asda Slimzone chicken dinner
· Asda Slimzone Thai green chicken curry
· Asda Slimzone chicken chow mein
· Asda Slimzone chicken jalfrezi
· Asda Slimzone vegetable arrabiata
· Asda Slimzone beef and three bean chilli
· Asda Slimzone cottage pie
· Asda Slimzone turkey Bolognese
· Asda Slimzone burgers
· Asda Slimzone sausages

ENDS