At the Grocer Gold awards on Tuesday evening, Asda was awarded the lowest priced supermarket of the year award – for the 20th year running.
Based on the Grocer 33 price basket survey that consists of 33 everyday supermarket items which change each week, Asda was ahead of the pack with 26 basket wins this year – 17 more than its closest rival. On Average, Asda was £5.79 cheaper each week– which could add up to over £300 a year for customers.
Asda’s most recent win this week included 20 of the cheapest products available, 9 of which were exclusively cheaper than its Grocer 33 peers.
At the Grocer Gold awards Roger Burnley, Asda’s deputy CEO and Chief Operating Officer, accepted the award and said: “We're delighted to have been named the lowest price supermarket for the 20th year in a row. Offering great value to our customers week in, week out is at the heart of what we do and awards like this really drive us to keep working hard to do even better for them.”