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Scots Get Fruity As Strawberry Sales Soar

75 tonnes of strawberries consumed by Scots over summer, weighing in at the same amount as twenty hippos!

By Clair Hufton

July 13, 2017 02:51pm
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Scots might not be getting the best of the summer sunshine but they are certainly making the most of the local seasonal fruits, after data from supermarket chain Asda and Scotty Brand revealed that strawberry sales were soaring.

Scotty Brand strawberries, which are grown by Bruce Farms in Perthshire, have become a family favourite over summer, particularly during Wimbledon season, with record numbers being sold across Asda stores.

Last summer Scotty Brand sold nearly 4 million of the juicy red berries, that’s 28.3 berries being sold per minute!

This summer it’s expected Scots will consume 75 tonnes of strawberries during the months of June to August, equating to 800kg of strawberries per day.

Michael Jarvis, Head of marketing at Albert Bartlett and Scotty Brand, said: “Demand for Scottish berries is growing, which is thanks to Scotland’s wonderfully temperate climate contributing to the deliciously sweet taste and quality of our strawberries.

“We work very closely with Bruce Farms to ensure our strawberries are tastier, fresher and keep better for longer. It’s fantastic to see customers continuing to opt for locally sourced Scottish produce, and it’s clear strawberries are the summer fruit of choice, whether being enjoyed simply by themself or with the added treat of cream and meringue!”

June Rose, fresh buyer for Asda Scotland, commented: “Year-on-year, we’ve seen sales of strawberries grow, with an expected peak around Wimbledon and the summer season.

“We are very proud to support local suppliers and in doing so offer our shoppers great tasting regional products at affordable prices, particularly around key seasonal trading times.”

Scotty Brand strawberry punnets are available in Asda stores across Scotland priced at £1.50.

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