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Asda's Social Enterprise Supplier Development Academy Boosts Ginerosity Funding

Social enterprise gin, Ginersoity become the world’s first social enterprise to distill gin

By Clair Hufton

August 23, 2017 03:05pm
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Social enterprise gin, Ginersoity – the world’s first social enterprise gin distilled by Pickerings is celebrating after money raised through sales in Asda stores helps fund six placements for disadvantaged young adults across the UK.

Customers can be confident that when they purchase a bottle of Ginerosity in Asda stores across Scotland, they will be helping support worthy causes at the same time, as all profits are poured back into projects that will help deserving young adults to build themselves a better future.

Chris Thewlis, co-founding director of Ginerosity, said:

“We’d like to thank Asda for stocking the brand, and for their fantastic support helping to drive sales in their supermarkets, the profits from which are helping to support deserving young adults, providing them with a second chance.

“Within a matter of months we went from launching Ginerosity to being stocked by Asda and sending six young adults on placements that provide skills, training and personal development to build themselves a better future. We think that’s an incredible achievement for our social enterprise gin and we want to thank all involved in this success story.”

As well as sales success, Ginerosity also took part in Asda’s Social Enterprise Supplier Academy, which launched in 2016, in partnership with SIS. Funded through proceeds of the carrier bag charge, the aim of the academy is to mentor entrepreneurs on working with large retailers, as well as increasing the availability of social enterprise products for ethically-minded customers, all during a series of workshops across a four day period.

Ginerosity is a fantastic example of the benefits of working together with innovative social enterprises to make ethical and high quality products more readily available to customers,” added Heather Turnbull, buying manager for Asda Scotland.

“Our partnership with SIS is providing tangible results and continues to ensure that money generated by customers through the carrier bag charge is responsibly re-invested in charities such as those committed to supporting disadvantaged young adults across the UK.”

Ginerosity is the third social enterprise drink brand to be listed with the supermarket, following the introduction of Heroes Drinks Company in January 2017 and Brewgooder in November 2016.

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