· Behold the latest hybrid to enter the baking scene, a unique cross between a croissant and a bread roll · Same delicious taste as a croissant, minus the mess with significantly less flakes · Specially designed to be easier to slice and fill · The inspiration behind the creation was born in Paris, the croissant capital of the world
There’s nothing quite like sinking your teeth into a golden, plump croissant…until you’re showered from head to toe in pesky pastry flakes.
Now pastry lovers around the country are rejoicing – Asda has masterminded ‘The Croll’, a clever combination between a croissant and a bread roll, designed to be less flaky than a standard croissant for maximum enjoyment and minimal mess.
Following the success of hybrid pastry predecessors, from the Cronut to the Dagel, The Croll has the same delicious taste and texture of a croissant with the structural hold of a bread roll to make it easier to slice and fill.
The inspiration behind the brainchild from Asda’s bakery team was sparked on an innovation trip to the croissant capital of the world, Paris. The team embarked on a culinary adventure around some of the best patisseries, sampling the finest pastries France has to offer, but leaving a flaky trail of mess behind them.
Emily Stevens, Asda’s Bakery Product Developer said: “The Croll is a revolution for pastry enthusiasts around the country. We’re constantly looking to innovate and make life easier for our customers, without expecting them to compromise on taste. Not only will you avoid leaving a trail of flakes behind, The Croll is extremely versatile, not to mention delicious. My personal favourite filling is Mozzarella, Basil and Tomato – it won’t fail to impress!”
Asda’s new Croissant Roll will be available in Asda stores from 4th September with a RRP of £1 for a packet of two.
ENDS
Please contact asdafoodanddrink@mischiefpr.com for more information.
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.