Asda introduces its most deliciously decadent pizza yet. The NEW Takeaway Cheesy Chips Mega Pizza is inspired by one of the nation’s favourite guilty pleasures. The novel creation follows the recent food frenzy around extravagant inventions such as the Mac 'N' Cheese Pizza and Lotta-Chocca Pizza

What could possibly be better than crispy on the outside and fluffy on the inside chips covered in tangy melted cheese? When they’re loaded on top of a delicious, deep-pan cheese and tomato pizza base. Naturally.

Asda has seen two wondrous worlds collide with the launch of its latest creation the NEW Takeaway Cheesy Chips Mega Pizza – combining two of the nation’s favourite dishes. It consists of a bed of fries slathered with a truly tempting three cheese mix and sweet chilli sauce, kicking back on a 13.5-inch pizza base.

As winter approaches and the urge to spend Saturday nights snuggled up in front of X Factor or your favourite box set grows, the moreish mash-up rivals the extravagance of takeaway favourites such as Mac ‘n’ Cheese Pizza and Lotta-Chocca Pizza and is mere quarter of the price of popular pizza chains.

An Asda spokesperson, said: “We know the nation has a soft spot for cheesy chips, it’s an undeniable guilty pleasure that deserves to be honoured and what better way than on top of a pizza? If you’re looking for the ultimate indulgence to create the perfect Big Night In, look no further.”

Asda range of mega 13.5 inch takeaway pizzas also includes the Takeaway Mac ‘n’ Cheese Mega Pizza and the Takeaway Beef Kebab Mega Pizza.

Asda’s new Takeaway Cheesy Chips Mega Pizza will be available in Asda stores from 25th September with a RRP of £4.00.

ENDS

Please contact asdafoodanddrink@mischiefpr.com for more information.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.