(HE’S AVAILABLE AS FREE FROM TOO!)

Forget Rudolph, this Christmas another red button-nosed reindeer is set to bring magic to homes, and he comes in cake form and Good Housekeeping Magazine has pipped him as “a new rival to Colin the Caterpillar.”

Introducing Roddy the Reindeer, he’s made from chocolate and is heart-meltingly cute! He’s also available in a dairy and gluten free variant, making him everyone’s festive friend, and will be yours for just £6.

His long chocolate sponge body is smothered in lip-lickingly delicious chocolate frosting and topped with little white fondant stars. Add an iced face with two cute ears, a smile and a dazzling red nose and he’s ready to steal the show at any festive occasion.

Vicky Philips, ASDA spokesperson for the Free From range, commented: ‘Christmas is all about fun and novelty - we’ve lived and breathed this to create Roddy. We believe everyone should be able to enjoy delicious treats and with our Free From variant, no one will miss out. We’re expecting Roddy to melt a lot of hearts with his little red nose this year!”

Roddy’s as cute as they come and is set to be a family favourite this Christmas season at just £6.00 in both original and Free From variants.
Asda’s Roddy the Reindeer and Free From Roddy the Reindeer cakes will be available from selected Asda stores and Asda.com from 16 October 2017.

ENDS

NOTES TO EDITORS
High res images available upon request. Please contact asdafoodanddrink@mischiefpr.com for additional information.
About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.